AdExchanger Awards Finalist

AdsWizz Named as Finalist for Inaugural AdExchanger Awards

AdExchanger recently announced the finalists for their first-ever AdExchanger Awards and we are delighted to count ourselves among the contenders times two. We are a finalist in the cateogory of Best Publisher-Side Technology for our for our complete audio monetization platform, including our dynamic ad insertion solution, our audio ad serving solution, AudioServe, and our audio-first SPP, AudioMax. We are also a finalist in the category for Best Use of Programmatic in a Marketing Campaign for our campaign with SkySection promoting Mercedes Benz that leveraged our Audiomatic platform, and used Dynamic Creative Optimization and Point of Interest targeting.

Digital Audio: New Era, New Formats

No medium in the world is quite like audio. You can’t just remove the picture from a video and call it audio — it’s a different experience. And it’s the only medium you can consume in such a variety of contexts, even while you’re doing something else. This is what makes audio so special, and it’s a big reason why we’re becoming an audio-first society. Read more…

Third Party Impressions Tracking: All You Need to Know

Third-party tracking can be a great way of measuring ad metrics and providing details about user interaction with creatives using a 3rd party vendor.  However many of these solutions have been developed by ad-tech vendors providing display ad tracking.  This means that although their solutions may work smoothly for display, unfortunately they may not work for audio ads.…