Explore new ways to measure the impact of digital audio advertising with AdsWizz. Understanding what drives your consumer’s purchases across different advertising channels can be both an art and a science. We’re working hard to make sure it’s also well within your reach.
Earlier this quarter we introduced a new service, AudioGO, in public beta. AudioGO is a self-serve audio ad platform that makes it easy for small businesses and agencies to directly buy audio advertising on premium audio services like Pandora and other premium publishers.
AdExchanger hosted its first-ever AdExchanger Awards in San Francisco this week at Programmatic I/O, and we are honored to have won in the category of Best Publisher-Side Technology for our complete audio monetization platform, which includes our Dynamic Ad Insertion Suite; our audio ad serving solution, AudioServe; and our audio-first SPP, AudioMax. The award honored AdsWizz for “Fueling the Growth of Audio”, highlighting that “publishers need technology companies that drive direct revenue, and turn visitors into loyal and more valuable audiences.” AdsWizz, along with the other finalists, were recognized for our ability to “excel in helping publishers build stronger and more sustainable businesses.”
AdExchanger recently announced the finalists for their first-ever AdExchanger Awards and we are delighted to count ourselves among the contenders times two. We are a finalist in the cateogory of Best Publisher-Side Technology for our for our complete audio monetization platform, including our dynamic ad insertion solution, our audio ad serving solution, AudioServe, and our audio-first SPP, AudioMax. We are also a finalist in the category for Best Use of Programmatic in a Marketing Campaign for our campaign with SkySection promoting Mercedes Benz that leveraged our Audiomatic platform, and used Dynamic Creative Optimization and Point of Interest targeting.
In this new era of audio, digital audio advertising is poised for massive growth. The future of advertising is digital — personalized, targeted, and available in unique, innovative formats that can be delivered at scale thanks to programmatic buying. READ MORE.
Weather targeting in advertising increases the relevancy of an ad based on the environment of the listener. Advertisers can contextualize ads and engage listeners based on local temperatures and forecasted weather conditions. Nowadays, weather targeting has become highly sophisticated, with programmatic audio advertising enabling advertisers to target listeners.
When Digiday announced the finalists for their 2018 Awards, we were thrilled to see that AdsWizz made the cut for not one, but two, categories: Best Use of Mobile and Best Publishing Platform.
No medium in the world is quite like audio. You can’t just remove the picture from a video and call it audio — it’s a different experience. And it’s the only medium you can consume in such a variety of contexts, even while you’re doing something else. This is what makes audio so special, and it’s a big reason why we’re becoming an audio-first society. Read more…
Third-party tracking can be a great way of measuring ad metrics and providing details about user interaction with creatives using a 3rd party vendor. However many of these solutions have been developed by ad-tech vendors providing display ad tracking. This means that although their solutions may work smoothly for display, unfortunately they may not work for audio ads.…
Podcast listening is becoming mainstream. Over 67 million Americans listen to a podcast on a monthly basis — 80 percent of whom listen all to most or all of the episode. Europe is seeing similar growth: in the UK, 61 percent of adults listen to podcasts regularly. What’s behind this growth? Is it really…