Don't miss this latest piece published in The Drum by Bianca Stanescu, Senior Director, Product Marketing. Audio advertising targeting goes beyond who is listening to consider where, how, and what they’re listening to. By using signals like device, content, and listening environment, advertisers can create more relevant experiences and get more value from every impression....
Category: HomeLeft
Unlock More Podcast Inventory with Pre-Release Evaluation
Imagine a popular show drops a new episode at 6 a.m. By lunchtime, the biggest wave of listener downloads has already happened, but the episode is still sitting in a post-publish review queue. For every suitability-targeted campaign, those first impressions can never be recovered, even though the content is perfectly brand-safe. That’s the reality for...