How Innovation Is Redefining the Listener Experience
The world of audio is changing exponentially, driven by innovation and measurable impact. According to Sounds Profitable’s 2025 research, podcast advertising achieves an 86% ad recall rate among its most active listeners—proof that well-crafted audio content sticks with audiences long after they’ve tuned out. For brands seeking to connect more deeply with their audience, sound...
Building a Data-Driven Standard for Digital Audio Frequency
Check out this new article in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! For years, advertisers relied on the “rule of three,” the belief that hearing an ad three times was enough to make it stick. The idea came from early research on effective frequency, later formalized by Michael...
Audio Days London 2025: Closing the Gap Between Audio and Investment
When I stepped up to the microphone at The Hoxton Holborn to welcome our guests to Audio Days London 2025, the energy in the room was undeniable. Ninety-plus digital audio leaders, experts, and enthusiasts had gathered, coffees in hand, ready to dig into the future of audio. To break the ice, I asked a simple...
How Programmatic Audio Became the Star of Programmatic I/O 2025 New York
From the moment you walked into Programmatic I/O 2025 at the New York Marriott Marquis, the energy was unmistakable. Conversations buzzed about automation, AI, and audience targeting, but audio was finally stepping into the spotlight. When Audio Took the Main Stage The energy carried into Turning Up the Volume on Audio Ads, a panel featuring...
Scaling Podcast Revenue With Smarter Programmatic Strategies
Programmatic advertising has taken over the digital world. It’s fast, automated, and helps advertisers stretch their budgets further. Globally, programmatic now dominates display ads, capturing nearly 90% of all spend in 2025 and accounting for more than 96% of new growth in the category. It also represents nearly three-quarters of connected TV buys. Now advertisers...
