Changing the Game with Inventory Forecast Manual Adjustments

Picture this scenario: A surprise bonus episode throws a publisher into a flurry as they prepare to book new advertising campaigns for their podcast series. Concerned about their ad inventory misaligning with the future traffic data, they turn to AdsWizz’s Inventory Forecast Manual Adjustments. With a few clicks, the publisher seamlessly adjusts their total inventory,...

Navigating Identity and Privacy Concerns in Audio Advertising

Digital advertising faces an identity crisis due to evolving consumer preferences and privacy regulations, audio advertising included. Today’s marketers will need to balance effective targeting, personalization, and measurement with consumer privacy choices and changing legislation and platform policies. The industry is seeing third-party data and deterministic identity-based targeting face the most challenges amidst growing privacy...

The Power of Dynamic Ad Insertion

Did you know that the average consumer encounters up to 10,000 ads in a single day? With such information overload, the key to standing out lies in creating compelling messages and in delivering these messages to the right audience at the right moment. So, how can brands guarantee that their ads hit the mark? The...

The Advantages of Accurate Audio Advertising Forecasting for Publishers

Inventory Forecasting in audio advertising involves predicting the availability and demand of ad slots or impressions in the future, typically over a specified period. This capability helps publishers, buyers, and ad networks optimize their ad strategies and allocate resources more effectively. As an audio publisher selling your inventory directly, Forecasting is a critical tool offering...

Market Operator Console – An Overview

Being a Market Operator has benefits but comes with significant responsibility, especially when working with publishers of different sizes, custom agreements, and margins.  As a reseller, it is crucial to have access to tools that enable increased visibility and manage your contracts with publishers to obtain the insights you need. What is the Market Operator...

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