MediaPost Planning and Buying Insider Summit 2024 Recap
We recently wrapped up our trip to the MediaPost Planning & Buying Insider Summit in Austin, where AdsWizz was a title sponsor. The event focused on the future of media planning and buying, emphasizing how attention drives strategies across emerging channels. A highlight for us was giving a presentation on making podcast advertising simple and...
Podcast Advertising Strategies for the Modern Marketer
Check out this latest piece published in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! As more people turn to podcasts for entertainment, education, and inspiration, advertisers have quickly recognized the unique opportunity to reach highly engaged listeners. Podcasting has rapidly emerged as a powerful mainstream media channel, captivating vast...
Podcast Movement 2024 Recap
AdsWizz and Simplecast teamed up at Podcast Movement 2024 in Washington, D.C., where we set up a private meeting space, a recording studio, and some cool swag. Our mission was simple: unite the podcasting community through innovative partnerships and cutting-edge audio adtech. By showcasing our powerful platform and solutions, we offered something for everyone—new podcasters,...
Mastering the Complexities of Audio Advertising for Publishers
Navigating the vibrant world of audio advertising is crucial for publishers seeking to enhance their strategies. In my conversation with Marsha Fischer, VP of Strategic Partnerships at AdsWizz, she offered valuable insights into the latest trends, opportunities, and innovative solutions from AdsWizz to help publishers succeed in digital audio. Marsha, could you start by telling...
How Multicultural Targeting in Digital Audio Can Engage Diverse Audiences
Check out this latest piece published in Adweek by Garrison Dua, VP of Demand, North America! In today’s fragmented media landscape, leveraging digital audio is not just table stakes—it’s a game-changer for advertisers trying to connect with diverse audiences. As Americans spend over four hours a day immersed in audio content—nearly 20% of their day—the...
