The Strategic Advantage of In-Game Advertising for Marketers
Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing. In-game audio advertising offers a revolutionary approach for marketers seeking to engage a diverse and expanding mobile gaming audience. By seamlessly integrating non-disruptive audio ads into the gaming experience, brands can create more meaningful and immersive interactions.
The Need for Enhanced Signals in the Podcast Advertising Industry
In recent years, the podcast industry has experienced exponential growth, from a niche medium to a mainstream entertainment and information source. According to The Infinite Dial 2024, over one-third of Americans now listen to podcasts regularly, with millions tuning in daily to consume content ranging from true crime to business insights. This surge in popularity...
Unlock the Full Potential of Multi-Touch Campaigns with Custom Audiences
Successful multi-touch campaigns usually start with brand awareness and gradually lead to call-to-action. However, they always require a relevant and up-to-date audience base, especially in digital advertising, where it is essential to reach the right audience at the right time. What is Custom Audiences? With Custom Audiences, advertisers can retarget listeners who have shown an...
AdsWizz at Cannes Lions 2024 Recap
As a powerhouse in the global audio adtech scene, AdsWizz made waves at Cannes Lions 2024, connecting with a vibrant community spanning streaming music, podcasts, and more. Serious About Audio Cabana Our cabana on Cabana Row was buzzing with energy, transforming into a lively hotspot where attendees delved into our cutting-edge technology via an interactive,...
Using Audio Advertising to Enhance Brand Engagement and Drive Consumer Connections
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America! As the Cannes Lions festival fades into the background, what better time is there to reflect on the trends in marketing and advertising that are driving consumer engagement? One standout medium is audio advertising, which can enhance brand identity...
