Consumers turn up the volume on podcasts — but are brands listening? By Ella Kerr-McCutcheon, Business Development Director EU, AdsWizz

The popularity of podcasts has soared since the pandemic. Statista reports that there were 19.1m podcast listeners in the UK in 2021 – a dramatic rise from 8.9m in 2017. As audience numbers continue to climb, publishers and advertisers are seeing powerful opportunities for engagement through the medium. But to effectively target audiences through audio — you…

Why enhanced segment targeting is important in any podcast advertising strategy, by Garrison Dua, VP Demand, North America

As of December 2021, over two million podcasts were available globally for listening and downloading. With the growth of podcasts, more content creators are finding unique ways to create a dialogue with their audience, however niche the topic. The stellar growth of podcast listenership is equaled in terms of ad spend—AA/WARC predicted global audio advertising spend on…

Why marketers should spend more on digital audio in 2022, by Zac Piankham, VP Demand, Europe

Could digital audio close the gap between ad spend and consumption this year? Zac Pinkham,  VP Demand, Europe at AdsWizz explains why ‘visual fatigue’ is leading more people to tune into audio than ever before. As we look back to the past year and further down memory lane, it’s clear that the coronavirus pandemic accelerated the…