Where Your Audio Ad Runs is a Targeting Decision, Not a Delivery One
Don't miss this latest piece published in The Drum by Bianca Stanescu, Senior Director, Product Marketing. Audio advertising targeting goes beyond who is listening to consider where, how, and what they’re listening to. By using signals like device, content, and listening environment, advertisers can create more relevant experiences and get more value from every impression....
The Ad industry is Building Fortresses. Audio Advertising Lives on the Roads Between Them
Check out this article in The Drum by Garrison Dua, VP of Demand, North America. As consolidation reshapes digital advertising, audio is giving buyers something that’s getting harder to find elsewhere: undervalued attention, rich contextual signals, and measurable performance. This article looks at why those advantages matter more as targeting evolves and major players build...
The UK Podcast Audience Has Outgrown Your Media Plan
Don't miss this article in The Drum by Rowan Hamill, Director of Business Development, UK! Podcast audiences in the UK have grown well beyond the niche many marketers still picture. But while listener habits have changed, plenty of media plans haven't. This article explores why brands need to rethink how they approach podcast advertising and...
Unlock More Podcast Inventory with Pre-Release Evaluation
Imagine a popular show drops a new episode at 6 a.m. By lunchtime, the biggest wave of listener downloads has already happened, but the episode is still sitting in a post-publish review queue. For every suitability-targeted campaign, those first impressions can never be recovered, even though the content is perfectly brand-safe. That’s the reality for...
Audio Stopped Auditioning at Cannes Lions 2026
Audio is no longer asking for a seat at the table, and the industry has known it for a while. That much was obvious at Cannes Lions 2026. AdsWizz was back on Cabana Row, and the audio conversation ran through two stages that week: a Sounds Profitable panel and a VideoAmp session a day later....
