Podcast consumption isn’t a one-size-fits-all experience. Some fans listen anywhere and everywhere, while others watch from their couch on their phone or TV. And plenty switch between the two. In fact, 70% of people who consume podcasts both watch and listen.
For creators and publishers, that means more ways to connect with audiences—and more opportunities to grow their businesses. That’s why we’re excited to announce that AdsWizz’s podcast video monetization capabilities on Apple Podcasts are now available. As audiences engage with podcasts across listening and viewing experiences, AdsWizz is extending its powerful audio advertising technology to help creators and publishers monetize every moment with an audio-led strategy, regardless of how their content is consumed.
Tap into more reach and incremental revenue opportunities
Your audience doesn’t think about podcasts in terms of platforms or formats. They just want to enjoy the content they love, whether they’re listening or watching. Now, your publishing and monetization strategy can be just as flexible.
With Apple Podcasts supporting video through HTTP Live Streaming (HLS), creators and publishers can deliver an experience that lets audiences move seamlessly between watching and listening. And with AdsWizz and Simplecast, publishers have a connected solution for bringing that content to Apple Podcasts and turning new engagement opportunities into incremental revenue opportunities.
It’s a powerful combination:
- Apple Podcasts brings the audience scale
- Simplecast makes publishing and distribution easy
- AdsWizz provides the adtech and monetization
It all comes together to make audience reach work harder for your business.
Turn existing assets into growth
For creators and publishers already producing video, this opens another path to audience reach. And for those looking to expand into video, it offers a more accessible way to get started.
Publishers can turn existing audio ads into video-ready creative in minutes. Simply pair an audio ad with a branded companion banner, and AdsWizz creates a format that’s ready to serve within Apple Podcasts video. That means less production complexity, faster activation, and a practical way to begin monetizing video inventory using existing advertiser demand. And that’s just one option.
With AdsWizz, publishers can choose the approach that makes the most sense for them, including:
- Sponsorships and baked-in ads that are part of the podcast experience
- Dynamic audio ads with branded companion banners that extend existing campaigns into video
- Dynamic video ad insertion that creates additional opportunities to monetize video content
Own your content, strategy, and revenue
Our approach to podcast video is built around the same principles that have guided AdsWizz for more than 15 years: an open ecosystem, flexible monetization, and technology that helps publishers grow on their own terms.
Rather than tying your business to a single platform’s monetization model, AdsWizz gives you the tools to shape your own strategy. You can customize advertising experiences, maintain control over advertiser relationships, and tap into our extensive podcast monetization network to connect your inventory with premium advertiser demand. And with Simplecast Analytics, creators can gain greater visibility into how audiences engage with their content across formats, helping inform their distribution and monetization strategies.
Gain ease and clarity
We’re all about making the podcasting business easier to manage, so you can spend more time focused on growing it. AdsWizz and Simplecast bring publishing, monetization, planning, and measurement together, helping you manage audio and video as part of one connected podcast business.
Through Simplecast, you can upload video episodes, set ad breaks, and publish directly to Apple Podcasts. AdsWizz AudioServe powers monetization while inventory forecasting helps you understand upcoming advertising opportunities and plan campaigns more confidently. And you gain greater visibility into how your inventory is performing across formats.
Follow your audience anywhere with AdsWizz
We’re making it easier to publish and monetize podcast video, giving you more ways to grow while keeping your content, advertising strategy, and revenue decisions in your hands.
More reach. More flexibility. More ways to turn your content into a thriving business. And most importantly, the freedom to do it your way. These new capabilities help creators and publishers reach more audiences, unlock video revenue, and stay in control.
Ready to explore what’s possible with podcast video? Connect with AdsWizz to learn more.
