Why enhanced segment targeting is important in any podcast advertising strategy, by Garrison Dua, VP Demand, North America

As of December 2021, over two million podcasts were available globally for listening and downloading. With the growth of podcasts, more content creators are finding unique ways to create a dialogue with their audience, however niche the topic. The stellar growth of podcast listenership is equaled in terms of ad spend—AA/WARC predicted global audio advertising spend on...

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