Podcast consumption isn’t a one-size-fits-all experience. Some fans listen anywhere and everywhere, while others watch from their couch on their phone or TV. And plenty switch between the two. In fact, 70% of people who consume podcasts both watch and listen. For creators and publishers, that means more ways to connect with audiences—and more opportunities...
According to Deloitte, 80% of consumers prefer brands that offer personalized experiences, and they report spending 50% more with those brands. Meeting that expectation starts with first-party data, the information you collect directly from your customers. Having that data isn’t the same as using it well. While 92% of retailers surveyed believe they already deliver...
Digital audio is one of the fastest growing channels in French advertising. Revenue jumped 25% in the first half of 2026, more than double the pace of the overall digital ad market, and programmatic audio grew 51%, according to the latest Observatoire de l’e-pub from SRI, the French trade body for digital ad sales. Listeners...
Media plans get decided by comparison, and whatever cannot be compared tends to stay at the share it already has. Audio has had the reach and the targeting for years. What it needed was results a brand could line up next to everything else on the plan. At this year’s Built with Audio, SiriusXM Media’s...
Digital audio buyers often feel pressure to get campaigns live fast, especially around holidays, major sports events, and other short windows. Setting up the best targeting and measurement takes time, so it’s tempting to skip both, but speed should never come at the cost of effectiveness. Whether a fast ad is also the right ad...
The audio audience keeps growing, and it keeps spreading out. More than 167M Americans listened to a podcast last month, across more apps, devices, and platforms than any single buying process covers. The audience isn’t the hard part. Reaching all of it through one door is, because until recently, no one door opened onto all...
Over eight in ten Americans now listen to online audio, and 167 million listen to podcasts every month, according to Infinite Dial 2026. With attention completely bifurcated—second-screening, social media, etc.,—the leaned-in engagement happening on audio becomes more attractive than ever. So, what exactly is possible when you combine the uninterrupted attention, the most popular listening...
People spend 20.5% of their media time listening to audio, according to Edison Research’s Share of Ear. Yet audio gets just 3.8% of ad investment, and digital audio just 1.7%, based on WARC/eMarketer spend data. That gap set the agenda for the third annual Audio Days London, where agencies, publishers, and creators came together to...
Anyone who spent time at this year’s Programmatic I/O in New York heard far more about outcomes than impressions, and a lot about the AI agents that may soon decide which media gets a shot at delivering them. For two decades, adtech has been built to find and reach people. If agents start doing the...
Every September, DMEXCO turns Cologne into the center of Europe’s digital marketing industry. This year, it brought more than 1,000 speakers to 17 stages under the motto “Scaling Intelligence,” a challenge to stop experimenting with AI and start putting it to work. And audio makes a good test case for that idea. I got to...