Media plans get decided by comparison, and whatever cannot be compared tends to stay at the share it already has. Audio has had the reach and the targeting for years. What it needed was results a brand could line up next to everything else on the plan. At this year’s Built with Audio, SiriusXM Media’s...
Digital audio buyers often feel pressure to get campaigns live fast, especially around holidays, major sports events, and other short windows. Setting up the best targeting and measurement takes time, so it’s tempting to skip both, but speed should never come at the cost of effectiveness. Whether a fast ad is also the right ad...
The audio audience keeps growing, and it keeps spreading out. More than 167M Americans listened to a podcast last month, across more apps, devices, and platforms than any single buying process covers. The audience isn’t the hard part. Reaching all of it through one door is, because until recently, no one door opened onto all...
Over eight in ten Americans now listen to online audio, and 167 million listen to podcasts every month, according to Infinite Dial 2026. With attention completely bifurcated—second-screening, social media, etc.,—the leaned-in engagement happening on audio becomes more attractive than ever. So, what exactly is possible when you combine the uninterrupted attention, the most popular listening...
People spend 20.5% of their media time listening to audio, according to Edison Research’s Share of Ear. Yet audio gets just 3.8% of ad investment, and digital audio just 1.7%, based on WARC/eMarketer spend data. That gap set the agenda for the third annual Audio Days London, where agencies, publishers, and creators came together to...
Anyone who spent time at this year’s Programmatic I/O in New York heard far more about outcomes than impressions, and a lot about the AI agents that may soon decide which media gets a shot at delivering them. For two decades, adtech has been built to find and reach people. If agents start doing the...
Every September, DMEXCO turns Cologne into the center of Europe’s digital marketing industry. This year, it brought more than 1,000 speakers to 17 stages under the motto “Scaling Intelligence,” a challenge to stop experimenting with AI and start putting it to work. And audio makes a good test case for that idea. I got to...
Podcast Movement brought its flagship conference to New York City for the first time, and it made a week of it. The Sounds Profitable Business Summit kicked things off at Terminal 5, putting publishers, platforms, and buyers in one room before the main conference took over. AdsWizz was there alongside SiriusXM Media, which hosted MrBallen...
For years, demographics have anchored media planning. They remain a valuable foundation, while today’s campaigns also benefit from a fuller view of the listener. That means understanding the context surrounding the moment your message arrives. Our new guide, Innovative Targeting in Digital Audio Advertising, covers the tools advertisers can use to reach listeners with more precision....
Don't miss this latest piece published in The Drum by Bianca Stanescu, Senior Director, Product Marketing. Audio advertising targeting goes beyond who is listening to consider where, how, and what they’re listening to. By using signals like device, content, and listening environment, advertisers can create more relevant experiences and get more value from every impression....