Fragmented, volatile identity signals are making it harder for audio to earn the spend and credit it deserves. Many audio impressions arrive without consistent identity. Sometimes identifiers do exist, but they aren’t shared with DSPs in a way that makes them usable. At the same time, many advertisers have not made the same investments in...
In audio advertising, reporting should empower teams to move faster and make better decisions. But too often, it becomes time-consuming manual work, from rebuilding recurring reports to jumping between disconnected workflows and pulling the same insights from multiple systems. We’re making reporting simpler with a new unified experience across AudioServe, AudioMatic, AudioMax, and AudioGo. The...
Featured in The Drum by Garrison Dua, VP of Demand, North America at AdsWizz. Many DSPs still approach audio using systems designed for display and screen-based media. But listening behavior is different. It’s contextual, immersive, and often happens without a screen. As Garrison explains, the real opportunity is more than just scale. It’s using technology...
For years, media planning treated audio, video, and social media as separate entities operating in silos. Now, this channel-based approach is rapidly becoming obsolete. One look at modern audience behavior confirms why: audiences now move fluidly across formats, even if the underlying buying and delivery systems remain fragmented. Audiences are now platform-agnostic, effortlessly juggling watching...
Pricing audio inventory shouldn’t feel like guesswork, but for many publishers, it still does. How much is an impression actually worth? Why does one show command a $25 CPM while another struggles to reach $8? And how much of that difference is within your control? CPM benchmarks provide a useful starting point, but they don’t...
Being a part of AdsWizz Audio Days Milan 2026, what struck me most was how quickly the conversation moved past the basics. No one was asking whether audio works anymore. The discourse had already moved to what’s coming next. We’ve reached a point where what matters now is what that changes, and how quickly strategies...
From podcasts in the morning to streaming at the gym to connected devices at home, listening is continuous, but a lot less predictable than it used to be. What’s changed isn’t just where audio happens. It’s who’s listening and how they respond. Today’s audience spans generations, but younger, more diverse, and more global listeners are...
Check out this article by Ollie Chadwick, Regional Director, UK & Ireland at AdsWizz, on IABUK.com! Programmatic doesn’t have a growth problem. It has a complexity problem. It’s expanded well beyond display into CTV, audio, and retail media, but the old playbook hasn’t really kept up. The ecosystem is more fragmented now, and automation on...
Check out this new article in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! CTV doesn’t have an effectiveness problem. It has a reinforcement problem. As Dave points out, reach is already there, but more impressions don’t guarantee better results. In a fragmented attention environment, repetition alone plateaus. Audio fills that...
Targeting gets the whiteboard time. Creative gets handed off to whoever’s available. That’s backwards, and it’s why a lot of well-targeted campaigns still underperform. Strategy ensures your ad finds the right audience at the right time in the right place across streaming, podcast, and digital audio environments. But it’s the quality of your creative that’s the...