Digital audio ad spending hit $8.4 billion in 2025, and 64% of marketers are increasing their audio budgets this year. But bigger numbers do not automatically translate into better campaigns. The brands seeing the strongest performance aren’t just spending more—they’re running smarter campaigns. Too many campaigns still rely on broad targeting, static creatives, and reach...
Imagine a popular show drops a new episode at 6 a.m. By lunchtime, the biggest wave of listener downloads has already happened, but the episode is still sitting in a post-publish review queue. For every suitability-targeted campaign, those first impressions can never be recovered, even though the content is perfectly brand-safe. That’s the reality for...
Don't miss this article in The Drum by Rowan Hamill, Director of Business Development, UK! Podcast audiences in the UK have grown well beyond the niche many marketers still picture. But while listener habits have changed, plenty of media plans haven't. This article explores why brands need to rethink how they approach podcast advertising and...
Podcast advertising is scaling fast, and so is the complexity of monetizing it. If you’ve spent any time talking to publishers and networks lately, you’ve probably noticed the conversation has changed. The numbers explain why. According to the IAB, US podcast ad revenue reached $2.9 billion in 2025, up 17.6% year over year. But the...
Audio is no longer asking for a seat at the table, and the industry has known it for a while. That much was obvious at Cannes Lions 2026. AdsWizz was back on Cabana Row, and the audio conversation ran through two stages that week: a Sounds Profitable panel and a VideoAmp session a day later....
First-party data continues to shape how publishers approach audience engagement and monetization. It already powers display, video, and programmatic, but audio has stayed largely disconnected from those workflows. If you’re a publisher already using Permutive, you can now activate your first-party audience segments in audio through AdsWizz, with no new infrastructure required. Audio is a...
Presenting at a conference while attending it keeps you honest. That’s what I’ve always appreciated about The Podcast Show London. Not the version in the brochure, but the real conversations. This year, three themes stood out. Podcast audiences are bigger and more valuable than most media plans give them credit for. The tools and data...
Fragmented, volatile identity signals are making it harder for audio to earn the spend and credit it deserves. Many audio impressions arrive without consistent identity. Sometimes identifiers do exist, but they aren’t shared with DSPs in a way that makes them usable. At the same time, many advertisers have not made the same investments in...
In audio advertising, reporting should empower teams to move faster and make better decisions. But too often, it becomes time-consuming manual work, from rebuilding recurring reports to jumping between disconnected workflows and pulling the same insights from multiple systems. We’re making reporting simpler with a new unified experience across AudioServe, AudioMatic, AudioMax, and AudioGo. The...
Featured in The Drum by Garrison Dua, VP of Demand, North America at AdsWizz. Many DSPs still approach audio using systems designed for display and screen-based media. But listening behavior is different. It’s contextual, immersive, and often happens without a screen. As Garrison explains, the real opportunity is more than just scale. It’s using technology...