For years, media planning treated audio, video, and social media as separate entities operating in silos. Now, this channel-based approach is rapidly becoming obsolete. One look at modern audience behavior confirms why: audiences now move fluidly across formats, even if the underlying buying and delivery systems remain fragmented. Audiences are now platform-agnostic, effortlessly juggling watching...
Pricing audio inventory shouldn’t feel like guesswork, but for many publishers, it still does. How much is an impression actually worth? Why does one show command a $25 CPM while another struggles to reach $8? And how much of that difference is within your control? CPM benchmarks provide a useful starting point, but they don’t...
Being a part of AdsWizz Audio Days Milan 2026, what struck me most was how quickly the conversation moved past the basics. No one was asking whether audio works anymore. The discourse had already moved to what’s coming next. We’ve reached a point where what matters now is what that changes, and how quickly strategies...
From podcasts in the morning to streaming at the gym to connected devices at home, listening is continuous, but a lot less predictable than it used to be. What’s changed isn’t just where audio happens. It’s who’s listening and how they respond. Today’s audience spans generations, but younger, more diverse, and more global listeners are...
Check out this article by Ollie Chadwick, Regional Director, UK & Ireland at AdsWizz, on IABUK.com! Programmatic doesn’t have a growth problem. It has a complexity problem. It’s expanded well beyond display into CTV, audio, and retail media, but the old playbook hasn’t really kept up. The ecosystem is more fragmented now, and automation on...
Check out this new article in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! CTV doesn’t have an effectiveness problem. It has a reinforcement problem. As Dave points out, reach is already there, but more impressions don’t guarantee better results. In a fragmented attention environment, repetition alone plateaus. Audio fills that...
Targeting gets the whiteboard time. Creative gets handed off to whoever’s available. That’s backwards, and it’s why a lot of well-targeted campaigns still underperform. Strategy ensures your ad finds the right audience at the right time in the right place across streaming, podcast, and digital audio environments. But it’s the quality of your creative that’s the...
Podcast advertising has reached a level of maturity that demands more advanced infrastructure, but some of the systems supporting it still haven’t caught up. Global podcast ad spend is forecasted to reach roughly $5.5 billion by 2026, making podcasting one of the fastest-growing advertising channels. Yet many brands still struggle to scale podcast investment because...
Monetizing audio, whether it’s podcasts, streaming, or live, increasingly runs on programmatic infrastructure, with audio supply-side platforms (SSPs) acting as the bridge between publishers and advertisers. As that shift accelerates, understanding how they work becomes essential to understanding programmatic audio monetization. What is an audio SSP? An audio SSP allows publishers to monetize their audio...
Your audience isn’t glued to one screen anymore. They move between audio, mobile, and Connected TV (CTV) throughout the day, often within just a few hours. Someone might listen to a podcast during a commute, browse on a laptop later, then unwind with CTV in the evening. For advertisers, this shift provides new ways to...