Targeting gets the whiteboard time. Creative gets handed off to whoever’s available. That’s backwards, and it’s why a lot of well-targeted campaigns still underperform. Strategy ensures your ad finds the right audience at the right time in the right place across streaming, podcast, and digital audio environments. But it’s the quality of your creative that’s the...
Podcast advertising has reached a level of maturity that demands more advanced infrastructure, but some of the systems supporting it still haven’t caught up. Global podcast ad spend is forecasted to reach roughly $5.5 billion by 2026, making podcasting one of the fastest-growing advertising channels. Yet many brands still struggle to scale podcast investment because...
Monetizing audio, whether it’s podcasts, streaming, or live, increasingly runs on programmatic infrastructure, with audio supply-side platforms (SSPs) acting as the bridge between publishers and advertisers. As that shift accelerates, understanding how they work becomes essential to understanding programmatic audio monetization. What is an audio SSP? An audio SSP allows publishers to monetize their audio...
Your audience isn’t glued to one screen anymore. They move between audio, mobile, and Connected TV (CTV) throughout the day, often within just a few hours. Someone might listen to a podcast during a commute, browse on a laptop later, then unwind with CTV in the evening. For advertisers, this shift provides new ways to...
Remember when buying audio ads was simple? Marketers picked drive-time slots, top radio shows, or specialty channels in key markets. Buying audio meant choosing a show, calling a station or network, and placing the ad. Today, the landscape is far more complex. New podcasts and original content launch daily, streaming platforms constantly refresh playlists, and...
Podcasting has always been personal. That feeling of connection, hearing a host’s voice, spending time with ideas that matter—it’s what has attracted audiences in from the start. But as podcasting continues to grow and evolve, so have the ways people discover new shows. According to Edison Research’s Infinite Dial, 33% of weekly podcast listeners in...
Apple recently announced its move to bring advanced video podcast capabilities to the Apple Podcasts app. As a launch partner helping shape the rollout, we’re excited to be part of this, especially as we see audio, video, and advertising experiences converge within the podcasting ecosystem. A turning point for podcast consumption Apple’s Spring 2026 update...
If you’re investing in digital audio this year, the real question isn’t whether to buy it. It’s how. Should you either embrace the intimacy of podcasts or the scale of streaming audio? Each offers distinct advantages, and the right mix can determine whether your campaign builds awareness, drives consideration, or both. The opportunity is undeniable....
Digital audio is growing fast. In the US, digital audio ad revenue is projected to approach $8 billion in 2026, underscoring how central streaming and podcast advertising have become to modern media plans. For many marketers, though, how ads move from planning to meeting a listener’s ears still feels like a black box. Behind every...
Audio publishers are under growing pressure to increase revenue without compromising the listener experience. Advertiser demand for audio is strong, but the way audio is sold has not kept pace with how buyers plan and allocate budgets. US podcast advertising spend is projected to surpass $3 billion by 2028, reflecting continued advertiser investment in audio...