First-party data continues to shape how publishers approach audience engagement and monetization. It already powers display, video, and programmatic, but audio has stayed largely disconnected from those workflows. If you’re a publisher already using Permutive, you can now activate your first-party audience segments in audio through AdsWizz, with no new infrastructure required. Audio is a...
Presenting at a conference while attending it keeps you honest. That’s what I’ve always appreciated about The Podcast Show London. Not the version in the brochure, but the real conversations. This year, three themes stood out. Podcast audiences are bigger and more valuable than most media plans give them credit for. The tools and data...
Fragmented, volatile identity signals are making it harder for audio to earn the spend and credit it deserves. Many audio impressions arrive without consistent identity. Sometimes identifiers do exist, but they aren’t shared with DSPs in a way that makes them usable. At the same time, many advertisers have not made the same investments in...
In audio advertising, reporting should empower teams to move faster and make better decisions. But too often, it becomes time-consuming manual work, from rebuilding recurring reports to jumping between disconnected workflows and pulling the same insights from multiple systems. We’re making reporting simpler with a new unified experience across AudioServe, AudioMatic, AudioMax, and AudioGo. The...
Featured in The Drum by Garrison Dua, VP of Demand, North America at AdsWizz. Many DSPs still approach audio using systems designed for display and screen-based media. But listening behavior is different. It’s contextual, immersive, and often happens without a screen. As Garrison explains, the real opportunity is more than just scale. It’s using technology...
For years, media planning treated audio, video, and social media as separate entities operating in silos. Now, this channel-based approach is rapidly becoming obsolete. One look at modern audience behavior confirms why: audiences now move fluidly across formats, even if the underlying buying and delivery systems remain fragmented. Audiences are now platform-agnostic, effortlessly juggling watching...
Pricing audio inventory shouldn’t feel like guesswork, but for many publishers, it still does. How much is an impression actually worth? Why does one show command a $25 CPM while another struggles to reach $8? And how much of that difference is within your control? CPM benchmarks provide a useful starting point, but they don’t...
Podcasting already has scale. The audience is there, engagement is strong, and it continues to be brand safe. What’s not fully there yet is buyer confidence. A significant portion of inventory still goes underutilized, not because it lacks value, but because advertisers don’t always feel confident in how content is evaluated. That’s what tends to...
Being a part of AdsWizz Audio Days Milan 2026, what struck me most was how quickly the conversation moved past the basics. No one was asking whether audio works anymore. The discourse had already moved to what’s coming next. We’ve reached a point where what matters now is what that changes, and how quickly strategies...
From podcasts in the morning to streaming at the gym to connected devices at home, listening is continuous, but a lot less predictable than it used to be. What’s changed isn’t just where audio happens. It’s who’s listening and how they respond. Today’s audience spans generations, but younger, more diverse, and more global listeners are...