Voice Ads, a Primer for Publishers

The audio advertising space is undergoing a boom, and the need for innovative and interactive audio experiences that captivate and engage listeners has never been more critical. One of the most innovative ways for brands to engage audiences is through the widespread consumer adoption of voice assistants. 62% of Americans 18+ use a voice assistant on...

SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts

SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds...

ADSWIZZ ERTWEITERT SEINEN EUROPEAN PROGRAMMATIC AUDIO MARKETPLACE

LESEN SIE DIE ENGLISCHE PRESSEMITTEILUNG  |  LESEN SIE DIE FRANZÖSISCHE PRESSEMITTEILUNG Werbetreibende in Deutschland, Frankreich und Großbritannien können ab sofort qualitativ hochwertige Zielgruppen effizient und at scale mit digitaler Audiowerbung erreichen.   Berlin, Deutschland – 24. Mai 2022 – AdsWizz hat heute die Erweiterung seines European Programmatic Audio Marketplace bekanntgegeben. Dies erleichtert den Einkauf von...

SIRIUSXM’S SXM MEDIA INTRODUCES AUDIOID, A FIRST-TO-MARKET LISTENER IDENTITY SOLUTION POWERED BY ADSWIZZ

SXM Media, the Gateway to the Largest Digital Audio Ad Ecosystem in North America, Doubles-Down on Innovation & Technology New Offering Reimagines Listener Identity to Power the Next Generation of Audio Advertising   NEW YORK, New York — Jan 31, 2022 — SiriusXM’s SXM Media today announced the introduction of AudioID powered by AdsWizz, a...

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