Navigating Identity and Privacy Concerns in Audio Advertising

Digital advertising faces an identity crisis due to evolving consumer preferences and privacy regulations, audio advertising included. Today’s marketers will need to balance effective targeting, personalization, and measurement with consumer privacy choices and changing legislation and platform policies. The industry is seeing third-party data and deterministic identity-based targeting face the most challenges amidst growing privacy...

SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts

SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds...

ADSWIZZ ERTWEITERT SEINEN EUROPEAN PROGRAMMATIC AUDIO MARKETPLACE

LESEN SIE DIE ENGLISCHE PRESSEMITTEILUNG  |  LESEN SIE DIE FRANZÖSISCHE PRESSEMITTEILUNG Werbetreibende in Deutschland, Frankreich und Großbritannien können ab sofort qualitativ hochwertige Zielgruppen effizient und at scale mit digitaler Audiowerbung erreichen.   Berlin, Deutschland – 24. Mai 2022 – AdsWizz hat heute die Erweiterung seines European Programmatic Audio Marketplace bekanntgegeben. Dies erleichtert den Einkauf von...

SIRIUSXM’S SXM MEDIA INTRODUCES AUDIOID, A FIRST-TO-MARKET LISTENER IDENTITY SOLUTION POWERED BY ADSWIZZ

SXM Media, the Gateway to the Largest Digital Audio Ad Ecosystem in North America, Doubles-Down on Innovation & Technology New Offering Reimagines Listener Identity to Power the Next Generation of Audio Advertising   NEW YORK, New York — Jan 31, 2022 — SiriusXM’s SXM Media today announced the introduction of AudioID powered by AdsWizz, a...

AdsWizz SDK is First to be Certified for Audibility by IAB Tech Lab

AdsWizz SDK reaches over 500 million devices worldwide, creating largest footprint for validated audible ads   San Mateo, CA – February 17, 2021 – AdsWizz, the leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. This is the first time...

Basis by Centro Integrates with AdsWizz for Programmatic Audio Advertising

Chicago, IL – February 11, 2021 – Centro (https://www.centro.net), a global provider of advertising technology, today announced an integration of its Basis platform with AdsWizz (https://www.adswizz.com), the leader in digital audio advertising solutions. The integration gives programmatic buyers using Basis access to over 200 million monthly uniques, spanning across podcast and digital radio, by enabling them…

Scroll to top