The audio advertising space is undergoing a boom, and the need for innovative and interactive audio experiences that captivate and engage listeners has never been more critical. One of the most innovative ways for brands to engage audiences is through the widespread consumer adoption of voice assistants. 62% of Americans 18+ use a voice assistant on...
Brand safety is often associated with advertisers, but it’s also very much a publisher’s concern. Publishers are brands; thus, they must ensure that the ads displayed on their platforms align with their values. Improper ad placement on a publisher’s platform would incur a negative perception from the audience, who could turn away from that publisher,...
In a 2021 survey taken by adult consumers from the United States, 78% of respondents strongly or somewhat agreed that marketers should be troubled by their ads appearing next to harmful content on a website or app. So, it should go without saying that negative associations with published content can degrade a marketer’s brand equity:...
Brand new listeners are herding to podcasts daily, and popularity is higher than ever, attracting millions of people every month. According to The 2022 Podcast Trends Report – a joint report from AdsWizz, Simplecast, and SXM Media, SXM Media’s podcast audience grew 123% in the past year, culminating in 300,000 years worth of listening in...
SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds...
READ THE FRENCH PRESS RELEASE | READ THE GERMAN PRESS RELEASE New premium publishers and programmatic audio inventory bundles are now available for buyers to reach audiences in UK, France, and Germany London, UK – May 24, 2022 – AdsWizz today announced the expansion of the AdsWizz Audio Marketplace in select European countries. The...
LIRE LE COMMUNIQUÉ DE PRESSE EN ANGLAIS | LIRE LE COMMUNIQUÉ DE PRESSE ALLEMAND L’extension englobe de nouveaux éditeurs de premier plan ainsi que de nouveaux packs d’inventaire accessibles aux acheteurs programmatiques en France, au Royaume-Uni et en Allemagne Paris, France — le 24 mai 2022 – AdsWizz a annoncé aujourd’hui l’extension de sa...
LESEN SIE DIE ENGLISCHE PRESSEMITTEILUNG | LESEN SIE DIE FRANZÖSISCHE PRESSEMITTEILUNG Werbetreibende in Deutschland, Frankreich und Großbritannien können ab sofort qualitativ hochwertige Zielgruppen effizient und at scale mit digitaler Audiowerbung erreichen. Berlin, Deutschland – 24. Mai 2022 – AdsWizz hat heute die Erweiterung seines European Programmatic Audio Marketplace bekanntgegeben. Dies erleichtert den Einkauf von...
SXM Media, the Gateway to the Largest Digital Audio Ad Ecosystem in North America, Doubles-Down on Innovation & Technology New Offering Reimagines Listener Identity to Power the Next Generation of Audio Advertising NEW YORK, New York — Jan 31, 2022 — SiriusXM’s SXM Media today announced the introduction of AudioID powered by AdsWizz, a...
Read the full press release here. Here at Adswizz, we’ve been hard at work in expanding our high-performance Audio Advertising tools with a new attribution solution. This solution for audio empowers advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it’s still in progress. Last year, we...