Digital advertising faces an identity crisis due to evolving consumer preferences and privacy regulations, audio advertising included. Today’s marketers will need to balance effective targeting, personalization, and measurement with consumer privacy choices and changing legislation and platform policies. The industry is seeing third-party data and deterministic identity-based targeting face the most challenges amidst growing privacy...
SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds...
READ THE FRENCH PRESS RELEASE | READ THE GERMAN PRESS RELEASE New premium publishers and programmatic audio inventory bundles are now available for buyers to reach audiences in UK, France, and Germany London, UK – May 24, 2022 – AdsWizz today announced the expansion of the AdsWizz Audio Marketplace in select European countries. The...
LIRE LE COMMUNIQUÉ DE PRESSE EN ANGLAIS | LIRE LE COMMUNIQUÉ DE PRESSE ALLEMAND L’extension englobe de nouveaux éditeurs de premier plan ainsi que de nouveaux packs d’inventaire accessibles aux acheteurs programmatiques en France, au Royaume-Uni et en Allemagne Paris, France — le 24 mai 2022 – AdsWizz a annoncé aujourd’hui l’extension de sa...
LESEN SIE DIE ENGLISCHE PRESSEMITTEILUNG | LESEN SIE DIE FRANZÖSISCHE PRESSEMITTEILUNG Werbetreibende in Deutschland, Frankreich und Großbritannien können ab sofort qualitativ hochwertige Zielgruppen effizient und at scale mit digitaler Audiowerbung erreichen. Berlin, Deutschland – 24. Mai 2022 – AdsWizz hat heute die Erweiterung seines European Programmatic Audio Marketplace bekanntgegeben. Dies erleichtert den Einkauf von...
SXM Media, the Gateway to the Largest Digital Audio Ad Ecosystem in North America, Doubles-Down on Innovation & Technology New Offering Reimagines Listener Identity to Power the Next Generation of Audio Advertising NEW YORK, New York — Jan 31, 2022 — SiriusXM’s SXM Media today announced the introduction of AudioID powered by AdsWizz, a...
Read the full press release here. Here at Adswizz, we’ve been hard at work in expanding our high-performance Audio Advertising tools with a new attribution solution. This solution for audio empowers advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it’s still in progress. Last year, we...
A Walkthrough of All the Bells and Whistles of the AdsWizz Audio DSP (AudioMatic) An entertaining conversation between two audio adtech nerds around the power of dynamic ad insertion and the sophisticated podcast buying capabilities available today. In this deep dive Erik Barraud, SVP of Product at AdsWizz, will walk Bryan Barletta of Sounds Profitable...
AdsWizz SDK reaches over 500 million devices worldwide, creating largest footprint for validated audible ads San Mateo, CA – February 17, 2021 – AdsWizz, the leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. This is the first time...
Chicago, IL – February 11, 2021 – Centro (https://www.centro.net), a global provider of advertising technology, today announced an integration of its Basis platform with AdsWizz (https://www.adswizz.com), the leader in digital audio advertising solutions. The integration gives programmatic buyers using Basis access to over 200 million monthly uniques, spanning across podcast and digital radio, by enabling them…