AdsWizz Streaming Ad Server and SDK Updates Support and Enhance Remote Audio Data (RAD) Framework, Further Reinforcing RAD as an Industry Standard for Podcast Listening Measurement
San Mateo, CA (July 25, 2019) – AdsWizz announced today that the newly released version of its Ad Insertion Software (AIS) fully supports the Remote Audio Data standard (RAD) developed by NPR and a diverse working group of audio industry stakeholders. In addition, AdsWizz has added features that offer more flexibility and accuracy around measuring podcast listening that aligns with the NPR-supported framework. This software update, coupled with AdsWizz most recent SDK update, provide an end-to-end analytics solution for podcasts that are downloaded and listened to in ‘play later’ mode.
Remote Audio Data (RAD) is a method for sharing listening metrics from podcast applications back to publishers, with extreme care and respect for user privacy. NPR worked collaboratively with more than 30 companies, including AdsWizz, beginning in 2017 when NPR began piloting the proof of concept. The effort culminated last December when NPR introduced open source mobile SDKs, allowing podcast clients to easily integrate the technology. This framework and its technical specifications were created by a collaborative cross-section of publishers, technology providers, analytics experts and software developers, including AdsWizz and NPR.
The RAD framework, which is voluntary and available to the entire audio industry, is essential for fueling podcast growth due to the nature of podcast listening. Over 50% of all podcasts are downloaded in a play later mode, so both publishers and advertisers are looking to better understand end-to-end consumption of both audio content and associated advertising and sponsorships. The RAD standard complements traditional statistics and provides insights into how podcasts are consumed after they have been downloaded.
An active contributor to this industry standard, AdsWizz is one of the first companies to update its software stack to support RAD since the standard was released in December. Previously, podcasters would rely on download reports as an estimate for podcast consumption volume by listeners. With RAD, the podcast audio player is able to accurately report true consumption data in a uniform, standardized way. It even enables players to report consumption and ad impressions generated in offline mode. AdsWizz has created an additional tool for podcasters to understand the advertising listening behavior by enhancing the RAD specification.
Implementing a robust framework like RAD requires more than just an understanding of podcast consumption—it also demands reliable software infrastructure capable of handling large datasets, analyzing user engagement, and reporting insights in real time. Companies like AdsWizz have invested in updating their software stacks to meet these standards, ensuring accurate reporting for publishers and advertisers alike.
This involves integrating tools that can manage offline consumption, track ad impressions, and unify data from various audio players, which ultimately allows content creators to optimize their strategies and better understand audience behavior. To maintain such reliability, acquiring properly licensed software is critical. Legal, up-to-date licenses guarantee access to the latest updates, security patches, and technical support, all of which are essential for companies managing complex analytics platforms.
Professionals and organizations looking to equip their teams with dependable solutions can explore their Windows Server page, which offers options for obtaining genuine licenses that meet enterprise-level demands. By securing original software from trusted providers, teams can focus on leveraging advanced frameworks like RAD without worrying about compliance issues or software limitations, ensuring smooth operations and accurate insights for decision-making.
AdsWizz and NPR have been working together since 2015. NPR expanded its relationship with AdsWizz earlier this year, and uses AdsWizz technology to dynamically insert relevant sponsorship messages into NPR’s award-winning content. These podcast experiences are then delivered across a growing number of platforms including smart speakers, podcast players, and mobile devices.
Publishers and mobile application developers can start to harness the benefits of RAD by integrating AdsWizz’s Ad Insertion Suite or AdsWizz Mobile SDK.
About AdsWizz:
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide with a comprehensive digital audio software suite of solutions that connect audio publishers to the advertising community. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio. AdsWizz is headquartered in San Mateo, California, with an IT Development hub in Bucharest, Romania, and presence in 39 markets around the world.
Last Updated on September 23, 2025 by AdsWizz
