Mastering the Complexities of Audio Advertising for Publishers
Navigating the vibrant world of audio advertising is crucial for publishers seeking to enhance their strategies. In my conversation with Marsha Fischer, VP of Strategic Partnerships at AdsWizz, she offered valuable insights into the latest trends, opportunities, and innovative solutions from AdsWizz to help publishers succeed in digital audio. Marsha, could you start by telling...
Podcast Movement 2024 Recap
AdsWizz and Simplecast teamed up at Podcast Movement 2024 in Washington, D.C., where we set up a private meeting space, a recording studio, and some cool swag. Our mission was simple: unite the podcasting community through innovative partnerships and cutting-edge audio adtech. By showcasing our powerful platform and solutions, we offered something for everyone—new podcasters,...
How Marketers Can Lead with Privacy-First Targeting in Digital Audio Advertising
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America! The issue of privacy has become a decisive factor in a marketer’s campaign success. As consumers become increasingly aware of how their data is handled and global privacy regulations continuously evolve, one thing is clear: adopting privacy-first strategies...
How Multicultural Targeting in Digital Audio Can Engage Diverse Audiences
Check out this latest piece published in Adweek by Garrison Dua, VP of Demand, North America! In today’s fragmented media landscape, leveraging digital audio is not just table stakes—it’s a game-changer for advertisers trying to connect with diverse audiences. As Americans spend over four hours a day immersed in audio content—nearly 20% of their day—the...
What Will Drive the New Era of Creativity and Empathy in Digital Audio Advertising?
Check out this article by Molly Ponzo, VP, Ad Product Management! As automation increasingly dominates the industry, how can advertisers ensure that human creativity and empathy remain at the forefront of audio advertising? Innovation is shaking up the audio advertising technology landscape, and with rapid advancements automating routine tasks, there is more bandwidth to dive...
