Maximize Digital Audio Ad Campaigns With Programmatic Buying
Check out this byline by Robyn Meyers, VP, Programmatic and Marketplace Partnerships. With many changes afoot in other digital channels, digital audio allows advertisers to deliver creative, personalized, measurable results. By partnering with the right provider, advertisers can make buying digital audio easier and more accessible. In the current industry, where advertisers constantly compete for...
Marketers on the IPA Bellwether Results
As the IPA Bellwether Report for Q1 paints a picture of adspend growth, PMW quizzed a panel of marketing experts on navigating the year ahead - with AI, supply chain transparency, CTV, and retail media emerging as key themes. Look out for a hot take from our very own Ollie Chadwick, UK Regional Director at...
Event Recap: Podcast Movement Evolutions 2023
AdsWizz joined forces with Simplecast from March 7-10, 2023, at the Westgate Resort and Casino in downtown Las Vegas for Podcast Movement Evolutions! From networking opportunities to speaker sessions, the best parties around, and more, Evolutions always creates a space where podcasting thrives. With over 10,000 podcasters attending over the last eight years from over...
5 Key Reasons Audio Ads Are The Best Way To Target Gen Z
Born between the mid-1990s and early 2010s, Gen Z is the first generation to have grown up in a completely digital world. Now they're entering adulthood and starting to make their mark as consumers — and their impact is already being felt in every corner of the economy. With their unique attitudes, values and expectations, Gen Z...
AdsWizz To Continue As SoundCloud’s Sales Partner in 14 European Markets Through 2024
Leer en Español | Auf Deutsch Lesen | Leggi in Italiano | Lire en français Advertisers can run campaigns with SoundCloud’s audio inventory across 14 European markets. Advertising platform AdsWizz, a subsidiary of broadcasting company SiriusXM, has renewed its exclusivity deal with music streaming service SoundCloud to continue selling its audio ad inventory. With this partnership,...
