The 2022 Podcast reports are here!
This space is unpredictable, unexpected, captivating, and we love it. From new listener profiles to the biggest missed opportunities for advertisers, here’s a fresh take on everything you need to know about podcasting today.
SOUNDCLOUD EXTENDS ADVERTISING RELATIONSHIP WITH SXM MEDIA, RENEWING EXCLUSIVE SALES AGREEMENT WITH PANDORA
SXM Media, the combined sales group of SiriusXM, to continue to represent SoundCloud in the sale of U.S. advertising January 31, 2023, NEW YORK, NY — SoundCloud and Pandora today announced the renewal of their advertising sales agreement. SXM Media, the combined sales group of SiriusXM, will continue to serve as the exclusive advertising representative for...
The Upside of Digital Audio Advertising in a Downturn
By Ian Murphy, Business Development at AudioGO, AdsWizz We’ve all heard about the ‘organic’ ways of scaling back your marketing in a downturn, like overloading your social media or cleaning up your website. And there’s no doubt these actions are helpful; it’s just that most businesses can’t get by on these tactics alone. Paid advertising will always...
Adswizz Signs Exclusive Agreement with Sonos to Sell Audio Advertising on Sonos Radio
AdsWizz Inc. announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. This expansion of the parties' existing relationship builds on Sonos' current use of AdsWizz's campaign management, supply-side platform (SSP), and other digital audio advertising technology while providing marketers with access to millions of engaged listeners. The...
Voice Ads, a Primer for Publishers
The audio advertising space is undergoing a boom, and the need for innovative and interactive audio experiences that captivate and engage listeners has never been more critical. One of the most innovative ways for brands to engage audiences is through the widespread consumer adoption of voice assistants. 62% of Americans 18+ use a voice assistant on...
How Brand Marketers Can Leverage Programmatic in Podcasting
By Garrison Dua, VP Demand, North America We all know screens dominate today's culture. You're even looking at one right now. Watching television, scrolling through social media, and working on a laptop, are all inherent parts of everyday life. But screen time is becoming excessive. The average American spends over 7 hours per day looking at a...
