Turning Listeners Into Customers: The Podcast Strategy Every UK Brand Needs
Take a look at this new piece in The Drum by Bianca Stanescu, Senior Director, Product Marketing! Podcasting in the UK is now mainstream, with 39% of adults listening weekly, nearly matching the US. This marks a clear shift in media habits as audiences choose content intentionally and expect relevance. Traditional ads don't cut it...
Transform Your Audio Advertising With Automation and Personalization
Audio advertising is more powerful than ever. Since the early days of radio, audio has enabled brands to connect with audiences in a cost-effective and high-impact way. Today, that impact is growing quickly. According to The Infinite Dial 2025 by Edison Research, 79% of Americans aged 12 and older, an estimated 228 million people, now...
The Podcast Show 2025: Five Shifts That Signal Where Podcasting Is Headed
I lost count of how many people told me, “This year feels different.” They were right. The Podcast Show London 2025 didn’t just feel bigger. It felt more certain. Podcasting is no longer jockeying for relevance. It has claimed its place at the center of global media conversations. From presenting Infinite Dial UK 2025 with...
How to Scale Your Podcast Ads With Programmatic Advertising
Podcasts are booming, and the numbers back it up. In the United States alone, an estimated 228 million people aged 12 and up have consumed a podcast in either audio or video format, accounting for 79% of the population, according to The Infinite Dial Report 2025 by Edison Research. As listener numbers surge, brands are...
From Passive Plays to Performance: Rethink Audio With an Audience-First Mindset
Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! Podcasts are booming. Smart speakers are everywhere. Streaming is mainstream. But buying by show or platform is no longer enough. It’s not about where your ad runs. It’s about understanding who is listening, what...
