Corona beer reaches beachgoers with custom audio campaigns, increases brand relevancy scores.
New Zealand Media and Entertainment (NZME), a leading media company with a wide array of digital audio content across the iHeart platform and MediaCom.
From Reach to Relevance: The New Era of Podcast Advertising Is Here
Read this article by our very own Guy Taylor, Senior Business Development Manager! Podcast advertising can no longer be ignored. It has become a strategic priority for brands seeking to connect with engaged, niche audiences. According to Edison Research’s The Infinite Dial UK 2025, 51% of UK adults aged 16 and over have listened to...
How Publishers Can Maximize Podcast Revenue With Smarter Adtech
Podcasting has gone mainstream. What started as a niche medium is now a global audio powerhouse, with over 500 million listeners and more than 4.5 million shows. Although podcast audiences have grown significantly, monetization has not always kept up at the same pace. Many publishers continue to encounter challenges such as unsold inventory, underperforming campaigns,...
Podcast Advertising Has Gone Omnichannel
Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! The podcast industry has moved well beyond its scrappy, audio-only roots. What began as a niche format has grown into a multi-platform ecosystem. Audiences still tune in to hear their favorite hosts, but now...
Turning Listeners Into Customers: The Podcast Strategy Every UK Brand Needs
Take a look at this new piece in The Drum by Bianca Stanescu, Senior Director, Product Marketing! Podcasting in the UK is now mainstream, with 39% of adults listening weekly, nearly matching the US. This marks a clear shift in media habits as audiences choose content intentionally and expect relevance. Traditional ads don't cut it...
