Corona beer reaches beachgoers with custom audio campaigns, increases brand relevancy scores.
New Zealand Media and Entertainment (NZME), a leading media company with a wide array of digital audio content across the iHeart platform and MediaCom.
AdsWizz Is Certified With IAB Podcast Measurement 2.2
We’re excited to share that AdsWizz has been certified under the IAB Podcast Measurement Guidelines, Version 2.2. This reflects the successful completion of a thorough audit, confirming that our measurement practices continue to meet the highest industry standards. What Is the IAB Podcast Measurement Certification? The Interactive Advertising Bureau (IAB) is a global organization that helps...
Revolutionize Your Audio Ads With Enhanced Future Episode Targeting and Forecasting
In today’s world of digital audio, where listeners’ preferences evolve at the speed of a swipe, advertisers and publishers face a challenge: How can they maximize campaign effectiveness and monetization while staying nimble in their strategies? Enter Phase II of future episode targeting and forecasting, the next step in revolutionizing the way we approach podcast...
Why Programmatic Audio Should Be Part of Your Media Strategy
Programmatic audio is gaining serious traction, transforming how brands reach and engage listeners, writes Rowan Hamill, Director of Business Development at AdsWizz. The momentum is fast and only accelerating. This is just the beginning. With its distinct advantages, programmatic audio is quickly becoming a core pillar of the digital marketing landscape.
Why Smart Marketers Are Doubling Down on Digital Audio
Take a look at this new piece in The Drum by Garrison Dua, VP of Demand, North America! In 2024, US digital audio ad spend reached $7.12bn, a 6.8% increase from the year before, according to eMarketer. If digital audio isn’t part of your media strategy, you’re leaving opportunity on the table. At AdsWizz, I’ve...
