OMGP UK, Creators of Award-Winning Audio Campaigns on AdsWizz Platform, are First to Earn Certification as Digital Audio Ad Experts
San Mateo, CA, January 22, 2019 — Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced its Digital Audio Expert Program for advertisers, with an expert program for publishers coming later this year. As a pioneer and leading technology platform in the digital audio industry, AdsWizz is defining the standard for a ‘digital audio expert,’ by creating a first of its kind certification program. The AdsWizz demand platform empowers agencies and trading desks today to fully harness the power of audio, master new skills, and lead brands toward new opportunities in audio.
With the growth of streaming music, smart speakers, podcast, and digital radio, the digital audio advertising market is undergoing explosive growth. In the US, the average person listens to 32 hours of streaming audio each week, with increasingly new and unique opportunities that require publishers and advertisers to master business and digital acumen and expertise around audio advertising.
“We have become an audio-first society, and it’s changing the game for publishers and advertisers,” said Alexis van de Wyer, CEO of AdsWizz. “As a pioneer in this industry, we’re committed to helping publishers and brands alike master new skills and discover new opportunities in audio.”
To become certified under AdsWizz’s Digital Audio Expert Program, executives and managers nominate eligible team members, who are required to take a test to demonstrate that they meet specific criteria, along with successful completion of audio campaigns that fully leverage the capability of audio. Candidates who pass are certified and gain access to automated badges to be displayed on email and social media profiles.
OMG Programmatic (OMGP UK), the first to earn the Digital Audio Ad Expert certification, has worked closely with AdsWizz’s business, technical, and ad ops teams to run hundreds of programmatic audio campaigns, taking full advantage of technology built specifically for digital audio and designed to deliver innovative and pioneering solutions for clients.
Together, AdsWizz and OMGP UK earned ‘Highly Commended’ honors in the The DRUM Digital Trading Awards Most Effective Programmatic Media Partnership category in May 2018 for ‘taking audio truly programmatic.’ In addition, OMGP UK won the Best Use of Creative Award for a Virgin Atlantic Point of Interest campaign, which ran on AdsWizz audio-centric buying platform, AudioMatic. AdsWizz also was awarded Best Technology for Programmatic Trading at the event.
The certification program is now available to agencies and trading desks that are fully leveraging the audio medium all over the world. To learn more about the program, visit https://www.adswizz.com/digital-audio-expert.
Read the official release here.
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide with a comprehensive digital audio software suite of solutions that connect audio publishers to the advertising community. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio. AdsWizz is headquartered in San Mateo, California, with an IT Development hub in Bucharest, Romania, and presence in 39 markets around the world.