Every September, DMEXCO turns Cologne into the center of Europe’s digital marketing industry. This year, it brought more than 1,000 speakers to 17 stages under the motto “Scaling Intelligence,” a challenge to stop experimenting with AI and start putting it to work. And audio makes a good test case for that idea. I got to...
Author: Frank Kretzschmar
Frank is Head of DACH/NORDICS at AdsWizz
AdsWizz at DMEXCO 2025: Audio Steps Into Its Next Chapter
Two days at DMEXCO 2025 in Cologne, Germany, showed what the industry has been sensing for a while. Audio has become one of the most dynamic and culturally relevant parts of the media mix, and the energy in the halls and focus of the conversations made it clear that it now sits at the center...