AdsWizz to Provide Ad Tech Platform for NBCUniversal News and Podcasts in Broad Reaching SiriusXM Deal
As part of the new agreement, NBCUniversal has appointed SiriusXM as the exclusive advertising representative for NBC News and MSNBC podcasts with additional sales rights to CNBC podcasts. In addition, AdsWizz, a subsidiary of SiriusXM, will provide the end-to-end ad tech platform. Read the full press release here.