As part of the new agreement, NBCUniversal has appointed SiriusXM as the exclusive advertising representative for NBC News and MSNBC podcasts with additional sales rights to CNBC podcasts. In addition, AdsWizz, a subsidiary of SiriusXM, will provide the end-to-end ad tech platform. Read the full press release here.
Bryan Barletta analyzes brand safety’s importance to podcast advertising and presents AdsWizz’s solution as a winning option. Read the full article here.
San Mateo, CA, (October 28, 2020)
AdsWizz, the leader in digital audio adtech solutions, announced today that the company has surpassed over 900,000 podcast episodes that are now available for contextual targeting with its proprietary PodScribe technology.
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AdsWizz has been selected as a finalist in three categories: Excellence in Online Advertising for Podcasts/Digital Audio; Excellence in Online Advertising for Programmatic; and Online Marketing Excellence in Travel/Tourism.
Brieuc Verwilghen, the Vice President of Publisher Partnerships at AdsWizz, looks at the booming podcast market, and the opportunities it presents for advertisers, as podcast advertising and targeting become more automated. Read the byline here.
During lockdown, people started listening to podcasts more frequently and for longer. With the world becoming increasingly virtual and screen-based, it’s only natural that people would turn to audio. Earlier this month, AdsWizz CEO Alexis van de Wyer presented at the 2020 IAB Podcast Upfronts, sharing insights on podcast advertising and listening trends, including growth,…
From the steady increase of monthly podcast listeners to the 48% increase in ad revenue year-over-year –– podcasts are one of the biggest growth opportunities for publishers and advertisers. As long time supporters of this valuable and engaging platform, we continue to invest in our podcast tech. With that, we’re excited to announce a slew of enhanced features available on our publisher and advertiser platforms.
San Mateo, CA, (August 19, 2020)
Today, AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption.
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Digital audio listening is on the rise. Take a deep dive into digital audio advertising in this interview with VP of Marketing for AdsWizz, Kate Gerwe.
Irvine, CA, (June 30, 2020)
Adelphic®, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, expanding Adelphic’s premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory.
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