Author: Kyndall Dunn

Kyndall is a Sales Marketing Coordinator, focusing on building sales enablement materials and supporting product positioning for AdsWizz globally. She develops pitch decks, one-sheets, case studies, and product narratives to inform sales strategy and revenue growth. Kyndall brings a mix of in-house and agency marketing experience from previous roles at MikeWorldWide, Reddit, and Fahlgren Mortine.

How Demand-Side Platforms Buy and Optimize Audio Inventory

Blog

Remember when buying audio ads was simple? Marketers picked drive-time slots, top radio shows, or specialty channels in key markets. Buying audio meant choosing a show, calling a station or network, and placing the ad. Today, the landscape is far more complex. New podcasts and original content launch daily, streaming platforms constantly refresh playlists, and...

Audio Ad Measurement and Attribution 101

Blog

Impressions used to be enough. Today, they’re not. When management asks about performance, they’re not looking for reach alone. They want proof of impact. Conversions, return on ad spend, and measurable business outcomes now define success. Audio advertising is already driving action. What lags behind is how that impact gets measured. With 77% of digital...

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