It’s easy to think of trust as a background requirement rather than a growth lever. Earning and maintaining audience trust through strong privacy practices has become a real differentiator for publishers. In audio advertising, this trust serves as both a competitive advantage and a foundation for sustainable revenue growth. Listeners today expect relevant experiences and...
Author: Ryan Dilworth
Ryan Dilworth is a Senior Product Manager at AdsWizz, with a career spanning 20 years across roles in programmatic, product management, and podcasting. Outside of work, he enjoys cooking, volunteering, and spending time with his family.
The Need for Enhanced Signals in the Podcast Advertising Industry
In recent years, the podcast industry has experienced exponential growth, from a niche medium to a mainstream entertainment and information source. According to The Infinite Dial 2024, over one-third of Americans now listen to podcasts regularly, with millions tuning in daily to consume content ranging from true crime to business insights. This surge in popularity...