Every year, Audio Days Paris feels like a special moment. A day when our industry pauses just long enough to look at where we’re going. This year carried a special energy. From the first session to the final conversations over lunch, you could feel how quickly audio is moving and how committed everyone is to...
The fourth quarter is here, bringing with it prime shopping time. Retail marketers are facing a highly competitive season where every budget decision needs to prove it can drive real sales. Digital audio stands out here because it captures attention at the right moments, helping brands spark conversions and build lasting shopper loyalty. The Retail...
The world of audio is changing exponentially, driven by innovation and measurable impact. According to Sounds Profitable’s 2025 research, podcast advertising achieves an 86% ad recall rate among its most active listeners—proof that well-crafted audio content sticks with audiences long after they’ve tuned out. For brands seeking to connect more deeply with their audience, sound...
Check out this new article in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! For years, advertisers relied on the “rule of three,” the belief that hearing an ad three times was enough to make it stick. The idea came from early research on effective frequency, later formalized by Michael...
From the moment you walked into Programmatic I/O 2025 at the New York Marriott Marquis, the energy was unmistakable. Conversations buzzed about automation, AI, and audience targeting, but audio was finally stepping into the spotlight. When Audio Took the Main Stage The energy carried into Turning Up the Volume on Audio Ads, a panel featuring...
When I stepped up to the microphone at The Hoxton Holborn to welcome our guests to Audio Days London 2025, the energy in the room was undeniable. Ninety-plus digital audio leaders, experts, and enthusiasts had gathered, coffees in hand, ready to dig into the future of audio. To break the ice, I asked a simple...
Programmatic advertising has taken over the digital world. It’s fast, automated, and helps advertisers stretch their budgets further. Globally, programmatic now dominates display ads, capturing nearly 90% of all spend in 2025 and accounting for more than 96% of new growth in the category. It also represents nearly three-quarters of connected TV buys. Now advertisers...
The world of online casinos is vast, with hundreds of platforms offering games, bonuses, and unique experiences for players. However, not all websites are created equal. Some stand out as the leading sources for casino entertainment, offering both trustworthiness and engaging gameplay. In this article, we will explore seven top websites, each recognized as the...
The online entertainment industry has grown tremendously over the past decade, offering users a wide array of platforms for gaming, casino experiences, and even aviation simulations. Across Europe, several websites have distinguished themselves as leaders in their respective niches. This article highlights some of the best websites in each country, explaining why they are considered...
The landscape of online gaming and casino entertainment is vast, with hundreds of platforms competing for players’ attention every day. Among them, a select group of sites stands out — not just for graphics or traffic, but because they define the leading experience for specific types of games in particular markets. In this article, we...