AdsWizz and Simplecast teamed up at Podcast Movement 2024 in Washington, D.C., where we set up a private meeting space, a recording studio, and some cool swag. Our mission was simple: unite the podcasting community through innovative partnerships and cutting-edge audio adtech. By showcasing our powerful platform and solutions, we offered something for everyone—new podcasters,...
Check out this latest piece published in Adweek by Garrison Dua, VP of Demand, North America! In today’s fragmented media landscape, leveraging digital audio is not just table stakes—it’s a game-changer for advertisers trying to connect with diverse audiences. As Americans spend over four hours a day immersed in audio content—nearly 20% of their day—the...
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America! The issue of privacy has become a decisive factor in a marketer’s campaign success. As consumers become increasingly aware of how their data is handled and global privacy regulations continuously evolve, one thing is clear: adopting privacy-first strategies...
Check out this article by Molly Ponzo, VP, Ad Product Management! As automation increasingly dominates the industry, how can advertisers ensure that human creativity and empathy remain at the forefront of audio advertising? Innovation is shaking up the audio advertising technology landscape, and with rapid advancements automating routine tasks, there is more bandwidth to dive...
Bianca Stanescu, Director of Product Marketing at AdsWizz, takes a deep-dive into the possibilities in audio advertising - from smart speakers to AI capabilities. Audio advertising has undergone a remarkable transformation, evolving from static broadcasts to the sophisticated digital platforms we use today. In the early days, radio was a one-way street, where ads were...
Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing. In-game audio advertising offers a revolutionary approach for marketers seeking to engage a diverse and expanding mobile gaming audience. By seamlessly integrating non-disruptive audio ads into the gaming experience, brands can create more meaningful and immersive interactions.
In recent years, the podcast industry has experienced exponential growth, from a niche medium to a mainstream entertainment and information source. According to The Infinite Dial 2024, over one-third of Americans now listen to podcasts regularly, with millions tuning in daily to consume content ranging from true crime to business insights. This surge in popularity...
As a powerhouse in the global audio adtech scene, AdsWizz made waves at Cannes Lions 2024, connecting with a vibrant community spanning streaming music, podcasts, and more. Serious About Audio Cabana Our cabana on Cabana Row was buzzing with energy, transforming into a lively hotspot where attendees delved into our cutting-edge technology via an interactive,...
Multi-touch audio campaigns, especially when powered by retargeting through Custom Audiences, help brands move listeners from first awareness to final action with precision. Recent research shows that marketers using a multi-touch attribution model generate 65% more conversions from audio compared to last-touch models. That kind of lift makes layered audio touchpoints essential, and it leads...
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America! As the Cannes Lions festival fades into the background, what better time is there to reflect on the trends in marketing and advertising that are driving consumer engagement? One standout medium is audio advertising, which can enhance brand identity...