Category: Industry News

Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. Audio ads have emerged as a powerful tool to stand out while captivating and engaging audiences with fleeting attention spans. Modern audio options, including the digital darling, podcasts, have contributed to this new phase of audiences and their heightened expectations. With the...

Check out this latest piece by Justin Ohanessian, Director of Self-Serve at AudioGO! In today's digital landscape, audio advertising has carved out its niche as a powerful and influential medium to connect with audiences. Through audio advertising, brands can access a remarkable tool known as audience buying, a game-changer that empowers marketers to precisely target...

Check out this byline by Robyn Meyers, VP, Programmatic and Marketplace Partnerships. With many changes afoot in other digital channels, digital audio allows advertisers to deliver creative, personalized, measurable results. By partnering with the right provider, advertisers can make buying digital audio easier and more accessible. In the current industry, where advertisers constantly compete for...

As the IPA Bellwether Report for Q1 paints a picture of adspend growth, PMW quizzed a panel of marketing experts on navigating the year ahead - with AI, supply chain transparency, CTV, and retail media emerging as key themes. Look out for a hot take from our very own Ollie Chadwick, UK Regional Director at...

Born between the mid-1990s and early 2010s, Gen Z is the first generation to have grown up in a completely digital world. Now they're entering adulthood and starting to make their mark as consumers — and their impact is already being felt in every corner of the economy. With their unique attitudes, values and expectations, Gen Z...