Podcast advertising has reached a level of maturity that demands more advanced infrastructure, but some of the systems supporting it still haven’t caught up. Global podcast ad spend is forecasted to reach roughly $5.5 billion by 2026, making podcasting one of the fastest-growing advertising channels. Yet many brands still struggle to scale podcast investment because...
Your audience isn’t glued to one screen anymore. They move between audio, mobile, and Connected TV (CTV) throughout the day, often within just a few hours. Someone might listen to a podcast during a commute, browse on a laptop later, then unwind with CTV in the evening. For advertisers, this shift provides new ways to...
Podcasting has always been personal. That feeling of connection, hearing a host’s voice, spending time with ideas that matter—it’s what has attracted audiences in from the start. But as podcasting continues to grow and evolve, so have the ways people discover new shows. According to Edison Research’s Infinite Dial, 33% of weekly podcast listeners in...
Apple recently announced its move to bring advanced video podcast capabilities to the Apple Podcasts app. As a launch partner helping shape the rollout, we’re excited to be part of this, especially as we see audio, video, and advertising experiences converge within the podcasting ecosystem. A turning point for podcast consumption Apple’s Spring 2026 update...
What if Creating a Personalized Audio Ad Were as Easy as Writing an Email? In a world where attention spans are short and expectations are high, audio advertising needs more than a voice—it needs intelligence, speed, and personalization. That’s where Dynamic Creatives with Synthetic Voice come in—AdsWizz’s latest innovation that’s redefining how brands create and...
We’re excited to share that AdsWizz has been certified under the IAB Podcast Measurement Guidelines, Version 2.2. This reflects the successful completion of a thorough audit, confirming that our measurement practices continue to meet the highest industry standards. What Is the IAB Podcast Measurement Certification? The Interactive Advertising Bureau (IAB) is a global organization that helps...
In today’s world of digital audio, where listeners’ preferences evolve at the speed of a swipe, advertisers and publishers face a challenge: How can they maximize campaign effectiveness and monetization while staying nimble in their strategies? Enter Phase II of future episode targeting and forecasting, the next step in revolutionizing the way we approach podcast...
Are You Ready to Transform How You Connect with Your Audience? AdsWizz’s enhanced Second Screen retargeting goes beyond simply delivering ads—it creates engaging, influential ad experiences. Combining the immersive power of audio ads with the eye-catching appeal of display ads, this cutting-edge solution extends brand reach, makes messages memorable, and delivers tangible, measurable outcomes. Why...
As privacy regulations tighten their grip on digital audio, balancing compliance with meaningful listener connections is more challenging than ever. That’s where AdsWizz and NumberEight come in. Our recent partnership delivers cutting-edge tools that empower advertisers to reach audiences with laser-sharp precision—while fully respecting today’s privacy standards. We spoke recently with Emma Raz, Commercial Director...
As consumer behavior evolves at breakneck speed, advertisers will be presented with new and fresh opportunities to continuously elevate their game. By strategically investing in cutting-edge tech tools, brands can deepen their connection with audiences, spark innovation, and stay ahead of the competition. This starts with a close evaluation of current audio advertising efforts. Advertisers...