Product updates and blog.
The world of audio is changing exponentially, driven by innovation and measurable impact. According to Sounds Profitable’s 2025 research, podcast advertising achieves an 86% ad recall rate among its most active listeners—proof that well-crafted audio content sticks with audiences long after they’ve tuned out. For brands seeking to connect more deeply with their audience, sound...
Ever Notice How the Right Song Can Change Your Entire Mood? Now imagine your ad appearing right then, in sync with that feeling. With contextual music targeting available across AudioMax, AudioServe, and AudioMatic, advertisers can reach listeners in the moments that matter most. With three powerful targeting capabilities, advertisers can now move past mood to...
The era of hyper-targeted ads isn’t fading—but it is transforming. As consumers demand more control over their personal data, privacy and trust are the new currency in digital advertising. For brands invested in digital audio, this shift opens up new opportunities—not just to comply, but to build deeper trust with listeners. Let’s explore how to...
Podcasting has gone mainstream. What started as a niche medium is now a global audio powerhouse, with over 500 million listeners and more than 4.5 million shows. Although podcast audiences have grown significantly, monetization has not always kept up at the same pace. Many publishers continue to encounter challenges such as unsold inventory, underperforming campaigns,...
Audio advertising is more powerful than ever. Since the early days of radio, audio has enabled brands to connect with audiences in a cost-effective and high-impact way. Today, that impact is growing quickly. According to The Infinite Dial 2025 by Edison Research, 79% of Americans aged 12 and older, an estimated 228 million people, now...
After more than a decade in digital audio, I can say this with confidence: The transformation happening in podcasting today feels a lot like the early days of mobile. The pace, the potential, and the experimentation all feel familiar. But this time, podcasting is at the center of the media landscape, and podcast monetization is...
In today’s world of digital audio, where listeners’ preferences evolve at the speed of a swipe, advertisers and publishers face a challenge: How can they maximize campaign effectiveness and monetization while staying nimble in their strategies? Enter Phase II of future episode targeting and forecasting, the next step in revolutionizing the way we approach podcast...
Confidence in digital advertising comes from control—control over where ads run, how they perform, and whether they align with brand values. As audio advertising surges in popularity, advertisers and agencies seek greater transparency, stronger brand safety measures, and more refined tools to combat fraud and ensure their message reaches the right audience in suitable environments....
Imagine a world where a brand’s message is experienced fully—where audio seamlessly blends with video, social media, and interactive engagement to create advertising moments that captivate audiences. That world isn’t a distant vision; it’s happening now. Digital audio has evolved beyond traditional listening, becoming a multi-platform powerhouse. Today’s audiences listen, watch, share, and interact, turning...
We’ve all heard it before: third-party data is out, first-party data is in, and contextual advertising is the future. The shift is undeniable; however, many discussions still revolve around the most basic examples, such as hearing an ad for workout gear while listening to an exercise playlist. Yes, that’s a good use of contextual targeting,...