Brand safety is often associated with advertisers, but it’s also very much a publisher’s concern. Publishers are brands; thus, they must ensure that the ads displayed on their platforms align with their values. Improper ad placement on a publisher’s platform would incur a negative perception from the audience, who could turn away from that publisher,...
Category: Tech Blog
Product updates and blog.
Adsplaining Audio Brand Safety for Advertisers
In a 2021 survey taken by adult consumers from the United States, 78% of respondents strongly or somewhat agreed that marketers should be troubled by their ads appearing next to harmful content on a website or app. So, it should go without saying that negative associations with published content can degrade a marketer’s brand equity:...
Future-Proofing Podcast Campaigns with Predictive Audiences
Brand new listeners are herding to podcasts daily, and popularity is higher than ever, attracting millions of people every month. According to The 2022 Podcast Trends Report – a joint report from AdsWizz, Simplecast, and SXM Media, SXM Media’s podcast audience grew 123% in the past year, culminating in 300,000 years worth of listening in...