By Garrison Dua, VP Demand, North America.
Digital audio consumption has steadily risen over the last 10 years. There were 7.9 million music subscribers in 2014; this figure eclipsed 82 million in 2021, according to Statista. Weekly digital audio listenership has increased by over 38 percent in the past decade, with an audience of 192 million, reported by Insider Intelligence. Advertisers have been quick to take note of this shift. Global digital audio ad spend is forecast to hit $6.78 billion in 2022 and rise to more than $10 billion by 2027, via Statista
Listeners demand relevant experiences, so to avoid alienating audiences, brands must ensure their ads seamlessly integrate alongside published content; this is where programmatic audio advertising shines.
What does programmatic audio advertising look like in practice, and how can marketers successfully leverage it?