Digital audio is one of the fastest-growing media channels, and Americans are streaming more audio content than ever before. According to the latest Edison Research, 62% of adults 12 + stream online audio weekly, and that equals 176 million weekly users. Each week, the average user spends 16 hours, 14 minutes listening, and about half of all users are listening with other people. Adding digital audio to your media plan will deliver more high-quality consumers and augment the power of your other digital marketing. Need some more convincing? Let us make our case.