Audio’s Big Leap in 2025 and What It Means for 2026
If previous years were the warm-up, 2025 was the year audio stepped fully into the spotlight. Technology matured, audiences spread across more platforms, and marketers continued using audio as a...
Search Results for: Daniel Einhorn
Why Audio Adtech Wins the Holiday Season
Check out this new article in The Drum by Daniel Einhorn, Senior Manager, Content Marketing! The holidays tend to shake up everyone’s attention. Screens get pushed aside for conversations, travel,...
How Programmatic Audio Became the Star of Programmatic I/O 2025 New York
From the moment you walked into Programmatic I/O 2025 at the New York Marriott Marquis, the energy was unmistakable. Conversations buzzed about automation, AI, and audience targeting, but audio was...
How Digital Audio is Reshaping Advertising in Australia
A Q&A with Graham James, Regional Director, APAC Australia’s digital audio scene is booming—over 15 million people are tuning in weekly, and nearly half of households now have a smart...
How to Scale Your Podcast Ads With Programmatic Advertising
Digital audio is booming, now reaching 228 million listeners—a 4% year-over-year increase that covers 79% of Americans aged 12 and up. And podcasts? Podcasts are thriving too, with 55% of...
How to Win in the New Era of Digital Audio Advertising
Audio advertising is moving faster than ever, and the brands that embrace these changes are the ones seeing the biggest wins. With the rise of audio adtech, advertisers have more...
How Audio Advertising is Redefining Marketing in 2025 (and Beyond)
Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing! With digital audio advertising spending in North America projected to hit $9 billion by 2028,...
Amplify Your Audio Ads with Location Targeting
Captivating audiences demands going beyond conventional demographic metrics. That’s why we’ve introduced our new eBook, Advanced Targeting in Digital Audio Advertising. This resource delves into cutting-edge, data-driven strategies to help brands...
Mastering the Complexities of Audio Advertising for Publishers
Navigating the vibrant world of audio advertising is crucial for publishers seeking to enhance their strategies. In my conversation with Marsha Fischer, VP of Strategic Partnerships at AdsWizz, she offered...
The Strategic Advantage of In-Game Advertising for Marketers
Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing. In-game audio advertising offers a revolutionary approach for marketers seeking to engage a diverse...