Targeting gets the whiteboard time. Creative gets handed off to whoever’s available. That’s backwards, and it’s why a lot of well-targeted campaigns still underperform. Strategy ensures your ad finds the right...
Digital audio is growing fast. In the US, digital audio ad revenue is projected to approach $8 billion in 2026, underscoring how central streaming and podcast advertising have become to...
Audio plays a different role in people’s lives than most media. Listeners bring streaming music, podcasts, news, and talk shows into their routines. A drive across town. A morning run....
The fourth quarter is here, bringing with it prime shopping time. Retail marketers are facing a highly competitive season where every budget decision needs to prove it can drive real...
The era of hyper-targeted ads isn’t fading—but it is transforming. As consumers demand more control over their personal data, privacy and trust are the new currency in digital advertising. For...
Take a look at this new piece in The Drum by Bianca Stanescu, Senior Director, Product Marketing! Podcasting in the UK is now mainstream, with 39% of adults listening weekly,...
Consumers have caught on to how their data is being used—and they’re tired of it. As traditional targeting methods come under increasing scrutiny, contextual targeting is emerging as the gold...
Bianca Stanescu, Director of Product Marketing at AdsWizz, takes a deep-dive into the possibilities in audio advertising - from smart speakers to AI capabilities. Audio advertising has undergone a remarkable...
This month, my colleagues and I represented AdsWizz at OMR 2024 in Hamburg, Germany. The event drew tens of thousands of digital enthusiasts worldwide, and it was an ideal forum...
Check out this article by Bianca Stanescu, Director of Product Marketing! According to Edison Research, people spend about 4 hours of their day listening to music, podcasts, or talk. Unlike...