Podcasting already has scale. The audience is there, engagement is strong, and it continues to be brand safe. What’s not fully there yet is buyer confidence. A significant portion of inventory still goes underutilized, not because it lacks value, but because advertisers don’t always feel confident in how content is evaluated. That’s what tends to...
Brand new listeners are flocking to podcasts, and advertiser investment continues to grow alongside them. U.S. podcast advertising revenue reached $2.86 billion in 2025, up 17.6% year over year, while 58% of Americans ages 12+ now consume podcasts monthly, an all-time high representing roughly 167 million people. As both audiences and investment continue to grow,...