Podcasting has gone mainstream. What started as a niche medium is now a global audio powerhouse, with over 500 million listeners and more than 4.5 million shows. Although podcast audiences have grown significantly, monetization has not always kept up at the same pace. Many publishers continue to encounter challenges such as unsold inventory, underperforming campaigns,...
Audio advertising is more powerful than ever. Since the early days of radio, audio has enabled brands to connect with audiences in a cost-effective and high-impact way. Today, that impact is growing quickly. According to The Infinite Dial 2025 by Edison Research, 79% of Americans aged 12 and older, an estimated 228 million people, now...
After more than a decade in digital audio, I can say this with confidence: The transformation happening in podcasting today feels a lot like the early days of mobile. The pace, the potential, and the experimentation all feel familiar. But this time, podcasting is at the center of the media landscape, and podcast monetization is...