Digital advertising is evolving with every click, scroll, and search. The industry’s pivot away from traditional identifiers like cookies and mobile advertising IDs (MAIDs) marks a monumental shift driven by a growing emphasis on consumer privacy and changing regulations. This evolution signifies a move towards more privacy-centric technologies and practices, reshaping how ads reach their...
Check out this byline by Garrison Dua, VP of Demand, North America! Brand marketers and advertisers are seeing tremendous growth in podcasts globally and want to scale their investments, but they are increasingly concerned their messages could become associated with programs and content not aligned with their brands. Today’s advertisers are operating in a market...
AdsWizz has two exciting upcoming opportunities – to secure speaking panels at SXSW 2023 and a nomination for AdWeek's Reader's Choice "Best in Tech" Partner Awards. Cast a vote for your favorite Audio Advertising Technology provider, and help AdsWizz make waves. About SXSW 2023 SXSW is one of the largest leading conferences in the...
AdsWizz Gets Loud on the French Riviera AdsWizz was back at Cannes 2022 to reunite with the best minds in media and audio to share how we’re innovating the future of the industry. If you missed the event, you can relive our sessions below. A Look Into the Shifts Shaping Programmatic Advertising (with Women in...
Brand new listeners are herding to podcasts daily, and popularity is higher than ever, attracting millions of people every month. According to The 2022 Podcast Trends Report – a joint report from AdsWizz, Simplecast, and SXM Media, SXM Media’s podcast audience grew 123% in the past year, culminating in 300,000 years worth of listening in...
Audio tech innovators, Say It Now, hosted AdsWizz at the 2022 Cannes Lions for some compelling panels in partnership with A Million Ads, Octave Audio, Tremor Video, and The 7 Stars. Watch below for videos featuring Justine Benjamin, Vice President, Global Marketing, and Zac Pinkham, Vice President, Demand. The View From The Supply Side AdsWizz -...
SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds...
Check out this byline by Marsha Fischer, VP, Strategic Partnerships at AdsWizz! Warning: never come between gamers and their games. Conventional wisdom might tell you this is a lesson usually learned the hard way if you’re the family member, partner or friend of someone who plays games. While brands may be eager to get in...