How Can We Achieve Brand Safety In Podcasting?

Check out this byline by Garrison Dua, VP of Demand, North America! Brand marketers and advertisers are seeing tremendous growth in podcasts globally and want to scale their investments, but they are increasingly concerned their messages could become associated with programs and content not aligned with their brands. Today’s advertisers are operating in a market...

Cannes Lions 2022

AdsWizz Gets Loud on the French Riviera AdsWizz was back at Cannes 2022 to reunite with the best minds in media and audio to share how we’re innovating the future of the industry. If you missed the event, you can relive our sessions below. A Look Into the Shifts Shaping Programmatic Advertising (with Women in...

Say It Now Panels Featuring AdsWizz at 2022 Cannes Lions

Audio tech innovators, Say It Now, hosted AdsWizz at the 2022 Cannes Lions for some compelling panels in partnership with A Million Ads, Octave Audio, Tremor Video, and The 7 Stars. Watch below for videos featuring Justine Benjamin, Vice President, Global Marketing, and Zac Pinkham, Vice President, Demand. The View From The Supply Side   AdsWizz -...

SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts

SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds...

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