Check out this article by Ollie Chadwick, Regional Director, UK & Ireland at AdsWizz, on IABUK.com! Programmatic doesn’t have a growth problem. It has a complexity problem. It’s expanded well beyond display into CTV, audio, and retail media, but the old playbook hasn’t really kept up. The ecosystem is more fragmented now, and automation on...
Check out this new article in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! CTV doesn’t have an effectiveness problem. It has a reinforcement problem. As Dave points out, reach is already there, but more impressions don’t guarantee better results. In a fragmented attention environment, repetition alone plateaus. Audio fills that...
Your audience isn’t glued to one screen anymore. They move between audio, mobile, and Connected TV (CTV) throughout the day, often within just a few hours. Someone might listen to a podcast during a commute, browse on a laptop later, then unwind with CTV in the evening. For advertisers, this shift provides new ways to...
Recently, AdsWizz brought the vibrant world of digital audio to life by presenting Audio Days London, held at the iconic Hoxton Holborn. The event buzzed with energy as digital audio innovators, top agency leaders, and visionary brand strategists came together to dive deep into the hottest trends, groundbreaking advancements, and strategic game-changers in digital audio. ...
Navigating the vibrant world of audio advertising is crucial for publishers seeking to enhance their strategies. In my conversation with Marsha Fischer, VP of Strategic Partnerships at AdsWizz, she offered valuable insights into the latest trends, opportunities, and innovative solutions from AdsWizz to help publishers succeed in digital audio. Marsha, could you start by telling...