Featured in The Drum by Garrison Dua, VP of Demand, North America at AdsWizz. Many DSPs still approach audio using systems designed for display and screen-based media. But listening behavior is different. It’s contextual, immersive, and often happens without a screen. As Garrison explains, the real opportunity is more than just scale. It’s using technology...
Digital audio is growing fast. In the US, digital audio ad revenue is projected to approach $8 billion in 2026, underscoring how central streaming and podcast advertising have become to modern media plans. For many marketers, though, how ads move from planning to meeting a listener’s ears still feels like a black box. Behind every...
In a recent interview I conducted with my colleague Dave Sosson, Senior Manager of Business Development, Programmatic Demand at AdsWizz, Dave discussed the challenges, technological advancements, and strategic insights shaping the audio advertising industry. Dave’s experience spans five years in digital audio and fifteen years before that in roles across programmatic video, gaming with partners...