Podcasts are booming, and the numbers back it up. In the United States alone, an estimated 228 million people aged 12 and up have consumed a podcast in either audio or video format, accounting for 79% of the population, according to The Infinite Dial Report 2025 by Edison Research. As listener numbers surge, brands are...
Audio advertising is moving faster than ever, and the brands that embrace these changes are the ones seeing the biggest wins. With the rise of audio adtech, advertisers have more tools than ever to connect with audiences in impactful ways. With all this innovation, where should advertisers focus, what trends are shaping digital audio, and...
Did you know that the average consumer encounters up to 10,000 ads in a single day? With such information overload, the key to standing out lies in creating compelling messages and in delivering these messages to the right audience at the right moment. So, how can brands guarantee that their ads hit the mark? The...