A Q&A with Graham James, Regional Director APAC Australia’s digital audio scene is booming—over 15 million people are tuning in weekly, and nearly half of households now have a smart speaker, according to Edison Research’s The Infinite Dial 2025 Australia. We sat down with Graham James, Regional Director APAC at AdsWizz, to chat about what’s...
Podcasting has gone mainstream. What started as a niche medium is now a global audio powerhouse, with over 500 million listeners and more than 4.5 million shows. Although podcast audiences have grown significantly, monetization has not always kept up at the same pace. Many publishers continue to encounter challenges such as unsold inventory, underperforming campaigns,...
Audio advertising is more powerful than ever. Since the early days of radio, audio has enabled brands to connect with audiences in a cost-effective and high-impact way. Today, that impact is growing quickly. According to The Infinite Dial 2025 by Edison Research, 79% of Americans aged 12 and older, an estimated 228 million people, now...