Podcasting has gone mainstream. What started as a niche medium is now a global audio powerhouse, with over 500 million listeners and more than 4.5 million shows. Although podcast audiences have grown significantly, monetization has not always kept up at the same pace. Many publishers continue to encounter challenges such as unsold inventory, underperforming campaigns,...
Tag: forecasting
How to Scale Podcast Monetization in 2025 with AdsWizz
After more than a decade in digital audio, I can say this with confidence: The transformation happening in podcasting today feels a lot like the early days of mobile. The pace, the potential, and the experimentation all feel familiar. But this time, podcasting is at the center of the media landscape, and podcast monetization is...