Digital audio is one of the fastest growing channels in French advertising. Revenue jumped 25% in the first half of 2026, more than double the pace of the overall digital ad market, and programmatic audio grew 51%, according to the latest Observatoire de l’e-pub from SRI, the French trade body for digital ad sales. Listeners...
Media plans get decided by comparison, and whatever cannot be compared tends to stay at the share it already has. Audio has had the reach and the targeting for years. What it needed was results a brand could line up next to everything else on the plan. At this year’s Built with Audio, SiriusXM Media’s...
People spend 20.5% of their media time listening to audio, according to Edison Research’s Share of Ear. Yet audio gets just 3.8% of ad investment, and digital audio just 1.7%, based on WARC/eMarketer spend data. That gap set the agenda for the third annual Audio Days London, where agencies, publishers, and creators came together to...
Podcast Movement brought its flagship conference to New York City for the first time, and it made a week of it. The Sounds Profitable Business Summit kicked things off at Terminal 5, putting publishers, platforms, and buyers in one room before the main conference took over. AdsWizz was there alongside SiriusXM Media, which hosted MrBallen...
For years, demographics have anchored media planning. They remain a valuable foundation, while today’s campaigns also benefit from a fuller view of the listener. That means understanding the context surrounding the moment your message arrives. Our new guide, Innovative Targeting in Digital Audio Advertising, covers the tools advertisers can use to reach listeners with more precision....
Digital audio ad spending hit $8.4 billion in 2025, and 64% of marketers are increasing their audio budgets this year. But bigger numbers do not automatically translate into better campaigns. The brands seeing the strongest performance aren’t just spending more—they’re running smarter campaigns. Too many campaigns still rely on broad targeting, static creatives, and reach...
For years, media planning treated audio, video, and social media as separate entities operating in silos. Now, this channel-based approach is rapidly becoming obsolete. One look at modern audience behavior confirms why: audiences now move fluidly across formats, even if the underlying buying and delivery systems remain fragmented. Audiences are now platform-agnostic, effortlessly juggling watching...
Monetizing audio, whether it’s podcasts, streaming, or live, increasingly runs on programmatic infrastructure, with audio supply-side platforms (SSPs) acting as the bridge between publishers and advertisers. As that shift accelerates, understanding how they work becomes essential to understanding programmatic audio monetization. What is an audio SSP? An audio SSP allows publishers to monetize their audio...
Your audience isn’t glued to one screen anymore. They move between audio, mobile, and Connected TV (CTV) throughout the day, often within just a few hours. Someone might listen to a podcast during a commute, browse on a laptop later, then unwind with CTV in the evening. For advertisers, this shift provides new ways to...
If you’re investing in digital audio this year, the real question isn’t whether to buy it. It’s how. Should you either embrace the intimacy of podcasts or the scale of streaming audio? Each offers distinct advantages, and the right mix can determine whether your campaign builds awareness, drives consideration, or both. The opportunity is undeniable....