Being a part of AdsWizz Audio Days Milan 2026, what struck me most was how quickly the conversation moved past the basics. No one was asking whether audio works anymore. The discourse had already moved to what’s coming next. We’ve reached a point where what matters now is what that changes, and how quickly strategies...
Tag: Omnichannel
Simplecast Unifies Video and Audio for Growth and Discovery
Podcasting has always been personal. That feeling of connection, hearing a host’s voice, spending time with ideas that matter—it’s what has attracted audiences in from the start. But as podcasting continues to grow and evolve, so have the ways people discover new shows. According to Edison Research’s Infinite Dial, 33% of weekly podcast listeners in...
Podcast Advertising Has Gone Omnichannel
Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! The podcast industry has moved well beyond its scrappy, audio-only roots. What began as a niche format has grown into a multi-platform ecosystem. Audiences still tune in to hear their favorite hosts, but now...
How to Win in the New Era of Digital Audio Advertising
Audio advertising is moving faster than ever, and the brands that embrace these changes are the ones seeing the biggest wins. With the rise of audio adtech, advertisers have more tools than ever to connect with audiences in impactful ways. With all this innovation, where should advertisers focus, what trends are shaping digital audio, and...