Digital audio ad spending hit $8.4 billion in 2025, and 64% of marketers are increasing their audio budgets this year. But bigger numbers do not automatically translate into better campaigns. The brands seeing the strongest performance aren’t just spending more—they’re running smarter campaigns. Too many campaigns still rely on broad targeting, static creatives, and reach...
Targeting gets the whiteboard time. Creative gets handed off to whoever’s available. That’s backwards, and it’s why a lot of well-targeted campaigns still underperform. Strategy ensures your ad finds the right audience at the right time in the right place across streaming, podcast, and digital audio environments. But it’s the quality of your creative that’s the...
Two days at DMEXCO 2025 in Cologne, Germany, showed what the industry has been sensing for a while. Audio has become one of the most dynamic and culturally relevant parts of the media mix, and the energy in the halls and focus of the conversations made it clear that it now sits at the center...
What if Creating a Personalized Audio Ad Were as Easy as Writing an Email? In a world where attention spans are short and expectations are high, audio advertising needs more than a voice—it needs intelligence, speed, and personalization. That’s where Dynamic Creatives with Synthetic Voice come in—AdsWizz’s latest innovation that’s redefining how brands create and...
Audio advertising is moving faster than ever, and the brands that embrace these changes are the ones seeing the biggest wins. With the rise of audio adtech, advertisers have more tools than ever to connect with audiences in impactful ways. With all this innovation, where should advertisers focus, what trends are shaping digital audio, and...
Day 2 of the AdsWizz Global Publisher Summit focused on refining measurement and customer success. Experts tackled media mix modeling, fair valuation of audio, and collaboration to drive growth. The takeaway? Audio’s impact is growing, and the industry is doubling down on data-driven strategies. Adtech Unplugged: Straight from the AdsWizz Product Experts The AdsWizz product...