Why marketers should spend more on digital audio in 2022, by Zac Pinkham, VP Demand, Europe

Could digital audio close the gap between ad spend and consumption this year? Zac Pinkham,  VP Demand, Europe at AdsWizz explains why 'visual fatigue' is leading more people to tune into audio than ever before. As we look back to the past year and further down memory lane, it’s clear that the coronavirus pandemic accelerated the rise in digital audio consumption. Even though video was first heralded as a saviour for entertainment purpose during the pandemic, Zoom fatigue quickly set in and audiences began searching for new ways to escape their screens. Salvation came in the form of digital audio. Whether in the car or out for a run the ability for people to listen to audio regardless of their location was invaluable.

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