Born between the mid-1990s and early 2010s, Gen Z is the first generation to have grown up in a completely digital world. Now they're entering adulthood and starting to make their mark as consumers — and their impact is already being felt in every corner of the economy.
With their unique attitudes, values and expectations, Gen Z is actively shaping the future of business and challenging marketers to adapt to a new kind of customer profile.
And of the ad channels doing well to break through to ‘Zoomer’ audiences these days, digital audio — which has grown 71% since 2021— is quickly establishing itself as one of the favorites. Here's why.