Featured in The Drum by Garrison Dua, VP of Demand, North America at AdsWizz. Many DSPs still approach audio using systems designed for display and screen-based media. But listening behavior is different. It’s contextual, immersive, and often happens without a screen. As Garrison explains, the real opportunity is more than just scale. It’s using technology...
Check out this article by Ollie Chadwick, Regional Director, UK & Ireland at AdsWizz, on IABUK.com! Programmatic doesn’t have a growth problem. It has a complexity problem. It’s expanded well beyond display into CTV, audio, and retail media, but the old playbook hasn’t really kept up. The ecosystem is more fragmented now, and automation on...
Check out this new article in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! CTV doesn’t have an effectiveness problem. It has a reinforcement problem. As Dave points out, reach is already there, but more impressions don’t guarantee better results. In a fragmented attention environment, repetition alone plateaus. Audio fills that...
Apple recently announced its move to bring advanced video podcast capabilities to the Apple Podcasts app. As a launch partner helping shape the rollout, we’re excited to be part of this, especially as we see audio, video, and advertising experiences converge within the podcasting ecosystem. A turning point for podcast consumption Apple’s Spring 2026 update...
Check out this new article in The Drum by Stacey Hultgren, Director, Ad Quality at AdsWizz and SiriusXM Media! Podcast audiences are changing faster than ad strategies, and that gap is starting to show. People are listening more across a wider range of markets, while ad spend remains narrowly focused. Brands that don’t adjust risk...
Check out this new article in The Drum by Daniel Einhorn, Senior Manager, Content Marketing! The holidays tend to shake up everyone’s attention. Screens get pushed aside for conversations, travel, and last-minute errands, and the moments marketers usually rely on start to look completely different. Through all of that, audio holds steady.
AdsWizz's own Rowan Hamill explores how brands can win in the attention economy by cutting through multitasking behaviors and landing messages at peak receptivity. In today’s media environment, attention is a precious commodity. The attention economy is a marketplace where focus can be limited, and every channel and platform is competing to grab a piece...
The world of audio is changing exponentially, driven by innovation and measurable impact. According to Sounds Profitable’s 2025 research, podcast advertising achieves an 86% ad recall rate among its most active listeners—proof that well-crafted audio content sticks with audiences long after they’ve tuned out. For brands seeking to connect more deeply with their audience, sound...
Check out this new article in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! For years, advertisers relied on the “rule of three,” the belief that hearing an ad three times was enough to make it stick. The idea came from early research on effective frequency, later formalized by Michael...
Digital audio has taken its rightful place in the spotlight, trading its background hum for center stage. At SiriusXM Media’s Built with Audio event, its power and potential were on full display. Audio is how people start their mornings, stay motivated at the gym, and discover new perspectives through podcasts. It’s one of the most...