Podcast Advertising Strategies for the Modern Marketer

Check out this latest piece published in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! As more people turn to podcasts for entertainment, education, and inspiration, advertisers have quickly recognized the unique opportunity to reach highly engaged listeners. Podcasting has rapidly emerged as a powerful mainstream media channel, captivating vast...

The Future of Podcast Advertising

Gretchen Smith, VP of Media at Ad Results Media, recently offered a front-row view into the rapidly evolving world of podcast advertising in a candid and insightful interview at Podcast Movement 2024. With her finger on the pulse of the industry, Gretchen shared a unique perspective on the challenges brands face and the opportunities waiting...

Podcast Movement 2024 Recap

AdsWizz and Simplecast teamed up at Podcast Movement 2024 in Washington, D.C., where we set up a private meeting space, a recording studio, and some cool swag. Our mission was simple: unite the podcasting community through innovative partnerships and cutting-edge audio adtech. By showcasing our powerful platform and solutions, we offered something for everyone—new podcasters,...

What Will Drive the New Era of Creativity and Empathy in Digital Audio Advertising?

Check out this article by Molly Ponzo, VP, Ad Product Management! As automation increasingly dominates the industry, how can advertisers ensure that human creativity and empathy remain at the forefront of audio advertising? Innovation is shaking up the audio advertising technology landscape, and with rapid advancements automating routine tasks, there is more bandwidth to dive...

The Strategic Advantage of In-Game Advertising for Marketers

Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing. In-game audio advertising offers a revolutionary approach for marketers seeking to engage a diverse and expanding mobile gaming audience. By seamlessly integrating non-disruptive audio ads into the gaming experience, brands can create more meaningful and immersive interactions.

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