Don't miss this latest piece published in The Drum by Bianca Stanescu, Senior Director, Product Marketing. Audio advertising targeting goes beyond who is listening to consider where, how, and what they’re listening to. By using signals like device, content, and listening environment, advertisers can create more relevant experiences and get more value from every impression....
Check out this article in The Drum by Garrison Dua, VP of Demand, North America. As consolidation reshapes digital advertising, audio is giving buyers something that’s getting harder to find elsewhere: undervalued attention, rich contextual signals, and measurable performance. This article looks at why those advantages matter more as targeting evolves and major players build...
Don't miss this article in The Drum by Rowan Hamill, Director of Business Development, UK! Podcast audiences in the UK have grown well beyond the niche many marketers still picture. But while listener habits have changed, plenty of media plans haven't. This article explores why brands need to rethink how they approach podcast advertising and...
Audio is no longer asking for a seat at the table, and the industry has known it for a while. That much was obvious at Cannes Lions 2026. AdsWizz was back on Cabana Row, and the audio conversation ran through two stages that week: a Sounds Profitable panel and a VideoAmp session a day later....
First-party data continues to shape how publishers approach audience engagement and monetization. It already powers display, video, and programmatic, but audio has stayed largely disconnected from those workflows. If you’re a publisher already using Permutive, you can now activate your first-party audience segments in audio through AdsWizz, with no new infrastructure required. Audio is a...
Featured in The Drum by Garrison Dua, VP of Demand, North America at AdsWizz. Many DSPs still approach audio using systems designed for display and screen-based media. But listening behavior is different. It’s contextual, immersive, and often happens without a screen. As Garrison explains, the real opportunity is more than just scale. It’s using technology...
Check out this article by Ollie Chadwick, Regional Director, UK & Ireland at AdsWizz, on IABUK.com! Programmatic doesn’t have a growth problem. It has a complexity problem. It’s expanded well beyond display into CTV, audio, and retail media, but the old playbook hasn’t really kept up. The ecosystem is more fragmented now, and automation on...
Check out this new article in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! CTV doesn’t have an effectiveness problem. It has a reinforcement problem. As Dave points out, reach is already there, but more impressions don’t guarantee better results. In a fragmented attention environment, repetition alone plateaus. Audio fills that...
Apple recently announced its move to bring advanced video podcast capabilities to the Apple Podcasts app. As a launch partner helping shape the rollout, we’re excited to be part of this, especially as we see audio, video, and advertising experiences converge within the podcasting ecosystem. A turning point for podcast consumption Apple’s Spring 2026 update...
Check out this new article in The Drum by Stacey Hultgren, Director, Ad Quality at AdsWizz and SiriusXM Media! Podcast audiences are changing faster than ad strategies, and that gap is starting to show. People are listening more across a wider range of markets, while ad spend remains narrowly focused. Brands that don’t adjust risk...