We’re thrilled to share that AdsWizz and OMGP UK have been honored with The Drum Europe 2020 Digital Advertising Award for the Most Effective Programmatic Media Partnership! This award rewards the best in the programmatic and ad-tech industry, and we were selected over Google, The Trade Desk, Accenture and other outstanding nominees. OMGP UK and AdsWizz have been working closely together for over 4 years, running hundreds of ground breaking campaigns.
OMGP UK has increasingly used AudioMatic, AdsWizz audio-centric DSP, to deliver amazingly creative audio ad experiences and grow its base of clients running digital audio campaigns, with over 200 programmatic audio campaigns on the AudioMatic platform last year. Together, we’ve created new audio experiences that are more relevant and engaging for listeners through better targeting, holistic publisher management, innovative formats and creative delivery.
OMGP UK’s client roster has brought many industry leading brands to the AdsWizz platform. Our close partnership over the years has proven to be positive, trusting, and collaborative. Our shared goals are to innovate in the audio space, create programmatic audio experiences that engage consumers, and deliver results for clients. Direct connections between the OMGP UK audio product team and Adswizz executive team further demonstrates our collective drive for creating meaningful new audio experiences for clients.
The OMGP UK programmatic audio team were pioneers in leveraging AudioMatic, our audio-centric DSP, and became the first team globally to be fully certified ‘Digital Audio Experts’, a certification introduced by AdsWizz that defines a new level of expertise in digital audio advertising.
OMGP was also the first partner globally to be a part of the Adswizz Alpha program, giving OMGP clients early access to the latest Adswizz innovations before others. The Adswizz Alpha program also provides OMGP UK access to Adswizz product managers and engineers, and direct feed into the Adswizz development roadmap. These innovations and more are evolving the way consumers engage with a brand’s story through programmatic audio advertising. Through our close partnerships with OMGP UK and others, AdsWizz continues to expand and enhance programmatic audio’s storytelling capabilities.
Congratulations to all the Drum Digital Advertising award winners. We are proud of our partnership with OMGP UK and could not be more thrilled with this award. We’re excited to add this to our growing list of industry awards we have been honored to receive over the past two years.