How Creativity and Technology Combine to Create Relevant, Contextual and engaging ad experiences
On June 24, 2021, AdWizz joined the third annual Future of Audio event to discuss how creativity and technology combine to create relevant, contextual and engaging ad experiences. Featuring AdsWizz VP of EU Demand, Zac Pinkham, our session highlighted how digital audio and podcasts have weaved their way into our daily lives – accompanying us in the morning with the daily news, on our commutes and while we exercise or cook. But audio is a unique form of media that presents its strengths and challenges through the way it’s consumed. Sheer creativity and innovative technology advancements are working together to help advertisers deliver their messages in ways that are relevant, contextual and engaging to the listener.
The third annual Future of Audio event explored the evolution of radio, to debate the opportunities within the world of podcasts, to better understand how streaming helps us learn more about the listener than ever before, and how voice activated technology is prompting real-time responses and purchases from the consumer.
Watch our full session below.