AdExchanger recently announced the finalists for their first-ever AdExchanger Awards and we are delighted to count ourselves among the contenders times two. We are a finalist in the cateogory of Best Publisher-Side Technology for our for our complete audio monetization platform, including our dynamic ad insertion solution, our audio ad serving solution, AudioServe, and our audio-first SPP, AudioMax. We are also a finalist in the category for Best Use of Programmatic in a Marketing Campaign for our campaign with SkySection promoting Mercedes Benz that leveraged our Audiomatic platform, and used Dynamic Creative Optimization and Point of Interest targeting.
This inaugural award program is designed to recognize and celebrate the advertising and marketing community’s top achievers, and those who have made the most meaningful impact on the industry. We are honored to be named among the other industry leaders, and feel that our position as a finalist further reinforces the growing importance of audio as a central medium in our every day lives, and the opportunity for marketing and advertising in this exploding medium.
The time for audio is NOW
Today, Americans listen to more than 4 hours of streaming audio EVERY DAY. Using voice for search, communicating with smart speakers, listening to podcasts, and enjoying streaming music services is mainstream, and an integral part of our every day lives. We are becoming an audio-first society. Audio advertising is the sound wave of the future, providing listeners, publishers, and advertisers with new ways to engage with one another in a continuous cycle of personalization and innovation. It’s an exciting time and we walk away in awe of the industry’s growth and development everyday. It’s from this lens that we not only appreciate these nominations, but see them as a springboard to future possibility.
Now let’s talk about the actual award categories.
The Best Publisher-Side Technology
This category recognizes a technology that excels in helping publishers build stronger and more sustainable businesses, turning visitors into loyal audience members. We are happy to share that the AdsWizz monetization platform drives increased revenue for audio publishers in intelligent ways that fully leverage the programmatic platform, and help fuel their ability to take advantage of this transformative time in the audio industry. Customers that rely on our technology to efficiently generate revenue from their audio content include Pandora, iHeart Media, TuneIn, Cumulus, Soundcloud. Univision, NPR, Cox Media, PodcastOne, and brands in Europe including talkSPORT, RMS, Bauer, Lagardare, MediaMond, and more.
The Best Overall Use of Programmatic in a Marketing Campaign
This nomination celebrates specific campaigns that applied programmatic concepts and techniques in unique ways. Our campaign work with Mercedes Benz and SkySection secured us the finalist nomination. Mercedes Benz wanted to improve their customers’ experience and effectively communicate their newly launched pop-up stores in Turkey. By utilizing our AdWave and Point of Interest targeting, the Mercedes Benz ad campaign demonstrated success and exceeded goals in driving footfall to a specific location, while leveraging new audio formats.
The finalists were judged based on measurable KPIs, impact to market served, and demonstrated innovation or excellence. The winners will be announced at the AdExchanger Awards Gala, which will take place during PROGRAMMATIC I/O San Francisco on April 29, 2019 at the Marriott Marquis in San Francisco. You can see the full list of awards and finalists here.
We wish all of the AdExchanger finalists the best of luck and are excited to celebrate the future of advertising and marketing (and audio) with all of you!