DUBLIN, IRELAND: Today, AudioOne and AdsWizz, the leading global technology provider for digital audio advertising solutions, have agreed to expand their partnership to sell audio advertising in Ireland from Soundcloud, a next generation music entertainment company. As digital audio consumption experiences a surge in consumer popularity, this partnership will give advertisers access to SoundCloud’s young, highly engaged and influential audience in the Irish market.
This partnership means advertisers now have the option of targeting SoundCloud’s inventory through the AdsWizz Marketplace, via AudioOne. The AdsWizz Marketplace reaches over 100 million unique devices every month around the world. Additionally, audio buyers can reach listeners in more personal ways through rich audience segment targeting, such as geo, device type, genre, language, weather, points of interest, demographic, behavioural segments and more. AudioOne, will now work alongside Adswizz to enable advertisers to reach audio audiences and serve relevant, engaging ads amongst premium content.
Lee Thompson, Director at AudioOne says “SoundCloud’s resonance with Irish GenZ and Millennials is unequalled in the streaming market. With 65% of listeners under 34, it’s clear that music discovery is a defining characteristic of youth culture. Music streaming remains the engine driving digital audio consumption in Ireland and we are delighted to be working with the preeminent music streaming discovery platform”
Pierre Naggar, SVP of Global Demand at Adswizz says “Over the past year, audio has experienced rapid growth and advertisers are looking for ways to reach the highly engaged, growing audience the industry attracts with precise targeting and measurable results. This partnership will allow advertisers to gain access to an integrated audio solution where they can reach listeners within SoundCloud’s premium environment in a way that is accessible with advanced attribution methods.”
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts and broadcasting groups worldwide. Through dynamic ad insertion, advanced programmatic platforms, and innovative audio formats, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising. AdsWizz is owned by SiriusXM, and is headquartered in San Mateo, California, with a Technology Development Hub in Bucharest, Romania.
SoundCloud is a next-generation music entertainment company, powered by an ecosystem of artists, listeners, and curators on the pulse of what’s new, now and next in culture. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 250 million tracks from 30 million creators heard in 190 countries, the future of music is SoundCloud.
AudioOne is Ireland’s first, largest and most popular digital audio marketplace. AudioOne reaches over 2.5 million adults each month, over 70% of the Irish Adult population. AudioOne gives agencies and advertisers a single buying point for the largest supply of on-demand music, digital radio and podcast content in Ireland.
Lee Thompson, Director, AudioOne, +353 87 6842781, firstname.lastname@example.org
Justine Benjamin, Director, Global Marcom, AdsWizz, +1 408 7945565 Justine.email@example.com
Louise Watson, Account Director, Propeller, +44 (0)7711 802422, firstname.lastname@example.org