In audio advertising, reporting should empower teams to move faster and make better decisions. But too often, it becomes time-consuming manual work, from rebuilding recurring reports to jumping between disconnected workflows and pulling the same insights from multiple systems. We’re making reporting simpler with a new unified experience across AudioServe, AudioMatic, AudioMax, and AudioGo. The...
Pricing audio inventory shouldn’t feel like guesswork, but for many publishers, it still does. How much is an impression actually worth? Why does one show command a $25 CPM while another struggles to reach $8? And how much of that difference is within your control? CPM benchmarks provide a useful starting point, but they don’t...
Audio measurement is facing its most dramatic shift in years. The familiar benchmarks that once defined success are no longer enough. Advertisers want more than impressions and CPMs. They want proof that campaigns move the needle on awareness, engagement, and sales. For publishers, that makes this a pivotal moment. Those who can demonstrate audio’s full...
We’ve all heard it before: third-party data is out, first-party data is in, and contextual advertising is the future. The shift is undeniable; however, many discussions still revolve around the most basic examples, such as hearing an ad for workout gear while listening to an exercise playlist. Yes, that’s a good use of contextual targeting,...