As audio advertising continues to grow, publishers and marketers need effective tools to maintain brand safety and align ad content with their audience. In 2022, a Mediaocean report surveyed over 600 leaders in media providers, advertising agencies, and tech companies. It revealed that 40% of respondents anticipated an increase in brand safety concerns for 2023....
Being a Market Operator has benefits but comes with significant responsibility, especially when working with publishers of different sizes, custom agreements, and margins. As a reseller, it is crucial to have access to tools that enable increased visibility and manage your contracts with publishers to obtain the insights you need. What is the Market Operator...