Enriching the Listener Experience with Ad Quality Controls

As audio advertising continues to grow, publishers and marketers need effective tools to maintain brand safety and align ad content with their audience.  In 2022, a Mediaocean report surveyed over 600 leaders in media providers, advertising agencies, and tech companies. It revealed that 40% of respondents anticipated an increase in brand safety concerns for 2023....

Market Operator Console – An Overview

Being a Market Operator has benefits but comes with significant responsibility, especially when working with publishers of different sizes, custom agreements, and margins.  As a reseller, it is crucial to have access to tools that enable increased visibility and manage your contracts with publishers to obtain the insights you need. What is the Market Operator...

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